Social Media Specialist, Facebook, Instagram

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Manage the daily operations of X, Facebook, and Instagram accounts for four SaaS products.

• Develop social media calendars, craft engaging copy, and publish content directly on each platform.

• Produce short vertical videos, including product tips, how-to guides, screen recordings, and clips featuring team members or customers.

• Transform blog posts, guides, webinars, and product announcements into social media content.

• Promptly address comments, replies, mentions, and direct messages.

• Direct support inquiries to the right person and ensure follow-up.

• Engage in pertinent discussions on X.

• Execute Instagram Trial Reels and experiment with new formats on X.

• Monitor campaigns using UTM links.

• Provide weekly reports on reach, engagement, follower growth, traffic, and social-driven signups.

• Keep an eye on competitors, industry developments, and trending topics on the same day.

⛳️ Requirements

• Minimum of 2 years of experience managing social media for a brand, preferably in B2B or SaaS.

• Provide links to accounts you have managed and posts you have created, along with metrics you can explain.

• Practical experience with X, Facebook, Instagram, LinkedIn, Reddit, and TikTok.

• Capability to independently shoot and edit short vertical videos.

• Familiarity with video editing tools such as Descript, Filmora, CapCut, or similar.

• Exceptional written English skills.

• Comfortable working with numbers, native analytics, UTM links, and basic GA4 concepts.

• Ability to swiftly capitalize on trends and news without sacrificing quality.

• Nice to have: experience in marketing B2B SaaS or marketing software.

• Nice to have: a personal following on X, particularly in marketing or technology sectors.

• Nice to have: experience managing small paid boosts or Meta ads.

• Nice to have: basic design skills using Canva or Figma.

• Nice to have: working knowledge of AI video tools like Higgsfield or Freepik.

• Nice to have: experience with LinkedIn or YouTube Shorts.

• Nice to have: proficiency in utilizing AI tools for research and drafting.

🏝️ Benefits

• Fully remote work environment.

• Complete ownership of three channels from start to finish.

• Content goes live without a lengthy approval process.

• Gain exposure to four marketing automation products.

• Opportunity to work on AI, automation, and new product launches.