Social Media Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Create and execute a thorough social media strategy that aligns with brand and marketing objectives.

• Evaluate and analyze social media calendars across various business units to identify the most suitable content for the master brand's social channels.

• Assist in the development and upkeep of the master-brand social content calendar.

• Strategize, produce, and share engaging content across platforms such as LinkedIn, Instagram, Facebook, X, and TikTok.

• Manage daily social media operations, including content calendars and posting schedules.

• Monitor social media channels, engage with comments and messages, and promote audience interaction.

• Analyze performance metrics and refine campaigns to enhance reach, engagement, and conversion rates.

• Collaborate with creative teams, copywriters, and marketing stakeholders to generate content.

• Work alongside internal teams to amplify campaigns, events, and significant initiatives.

• Stay updated on social media trends, emerging platforms, and best practices.

• Oversee paid social campaigns with media teams, including targeting and performance monitoring.

• Ensure brand consistency across all social media platforms.

• Monitor competitor activities and identify opportunities for differentiation.

• Manage multiple projects and deadlines in a dynamic environment.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

• At least 5 years of experience leading social media initiatives for a brand.

• Proven experience in developing and executing social media strategies and campaigns.

• In-depth understanding of platform algorithms, trends, and standards.

• Familiarity with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights).

• Basic knowledge of paid social media advertising and campaign optimization.

• Exceptional writing, editing, and storytelling abilities.

• Strong analytical skills with the capability to interpret performance data and suggest enhancements.

• Outstanding organizational, time management, and multitasking skills.

• Excellent collaboration and communication skills.

🏝️ Benefits

• Comprehensive and rewarding Total Rewards package designed to support and empower employees.

• Reasonable accommodations for qualified individuals with disabilities, including during the job application process.