Social Media Specialist – Event Production

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, produce, and disseminate content across platforms such as Instagram, Facebook, TikTok, LinkedIn, and others.

• Develop and oversee content calendars that align with various event schedules.

• Craft engaging captions, posts, and short-form videos aimed at fostering interaction and driving action.

• Travel to selected events for the purpose of capturing real-time content.

• Carry out live coverage that includes stories, reels, behind-the-scenes content, and audience interactions.

• Transform in-person experiences into captivating digital narratives.

• Assist in the execution of paid social campaigns through setup, creative coordination, quality assurance, and performance monitoring.

• Collaborate closely with paid media teams to ensure organic content aligns with campaign goals.

• Contribute to campaign optimization by recognizing trends, proposing creative or audience changes, and using performance insights to guide decisions.

• Manage comments, direct messages, and social interactions promptly, maintaining a brand-consistent voice.

• Cultivate excitement and community engagement before, during, and after events.

• Analyze performance metrics to determine what strategies are effective and which are not.

• Offer suggestions to enhance engagement, reach, and conversion rates.

• Stay updated on trends and convert them into content opportunities.

⛳️ Requirements

• 1–3 years of experience in social media, content creation, or digital marketing.

• Deep understanding of platform-specific content and engagement tactics.

• Practical experience with paid social campaigns (Meta, TikTok, or equivalents).

• Familiarity with scheduling or analytics tools (such as Sprout, Hootsuite, etc.).

• Excellent writing, editing, and communication abilities.

• Capability to handle multiple projects within a fast-paced setting.

• Readiness to travel and work onsite at live events.

• Nice to Have:

• Experience in supporting paid social campaigns, including creative testing or optimizations.

• Understanding of performance metrics such as CTR, CPC, CPA, or ROAS.

• Background in producing high-performing short-form video content.

• Basic knowledge of tracking mechanisms (UTMs, pixels).

• Experience capturing content in live event scenarios.

• Exposure to influencer, creator, or UGC-style campaigns.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Flexible work environment with remote work options.

• Access to cutting-edge tools and technologies.

• Engaging company culture with team-building activities.