Social Media Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Shape Sandisk's presence on social media by connecting creators, communities, and social content across Europe.

• Take ownership of the entire creator partnership process, from talent identification and campaign strategy development to execution, optimization, and performance measurement.

• Establish enduring relationships with creators and communities to foster ongoing conversation, advocacy, and engagement beyond campaign launches.

• Convert brand priorities into locally relevant, platform-native, and commercially impactful social-first initiatives.

• Create strategies for creators and influencers that align with national and regional objectives.

• Identify, assess, and onboard creators across various tiers.

• Develop and maintain relationships with creators, agencies, and talent partners throughout Europe.

• Lead campaigns from start to finish, including briefing, contracting, execution, optimization, and reporting.

• Oversee campaign budgets and evaluate performance against business goals.

• Promote conversation, advocacy, and user-generated content beyond campaign launches.

• Track community sentiment, pinpoint potential issues, and collaborate with internal teams when escalation is necessary.

• Uphold community guidelines and engagement frameworks.

• Collaborate with creative, brand, and marketing teams to craft social-first content strategies.

• Integrate creator, brand, and community content into a cohesive ecosystem.

• Enhance high-performing content through both organic and paid channels.

• Support the creation of reactive and culturally relevant content.

• Monitor creator trends, platform advancements, and cultural discussions throughout Europe.

• Utilize social listening and AI-enabled tools to discover opportunities, emerging creators, and audience insights.

• Transform insights into actionable recommendations for campaigns and regional social strategies.

• Share insights and best practices across local and regional teams.

• Ensure campaigns adhere to brand guidelines, platform policies, and advertising regulations.

• Advise creators and internal stakeholders on disclosure, governance, and social best practices.

• Report to the Senior Manager of Social Media - EMEAI.

⛳️ Requirements

• Proven experience in managing creator partnerships, influencer marketing, or social media programs for consumer brands.

• Deep understanding and experience with current social platforms and the evolving creator ecosystem.

• Demonstrated ability to execute multiple end-to-end creator campaigns, from strategy development to execution and reporting.

• Strong grasp of the European creator landscape.

• Data-driven mindset with a track record of measuring campaign performance.

• Experience in budget management and delivering quantifiable business results.

• Exceptional communication, stakeholder management, and relationship-building capabilities.

• Ability to work independently, bringing fresh ideas and taking ownership of projects from strategy to execution.

• Genuine interest in internet culture, gaming, creators, emerging platforms, and consumer trends.

• Experience in consumer technology, gaming, and lifestyle brands is a plus.

• Background in covering live events or gaming activations is advantageous.

• Familiarity with creative tools such as Canva, Adobe Creative Suite, or similar platforms is desired.

• Some travel may be necessary.

• Office attendance is required twice a month and for key meetings.

🏝️ Benefits

• Flexible remote work options.

• An inclusive environment where every individual can flourish through a sense of belonging, respect, and contribution.

• Opportunities for applicants with disabilities and support for accommodations.