Social Media Specialist

This is a fully remote position, open to applicants in Arizona, +7 more states.

📋 Description

• Design, develop, and implement external social media campaigns targeting clients.

• Create internal marketing and outreach strategies for the agency.

• Research, gather, and translate intricate information and health concepts into engaging campaigns.

• Lead efforts in audience segmentation and targeting using end-user personas.

• Establish campaign timelines, calendars, and schedules in collaboration with project teams.

• Develop captivating content across various social media platforms, focusing on project or client results.

• Collaborate with graphic designers and copywriters to enhance messaging and visuals.

• Co-create storytelling strategies aimed at specific audiences.

• Ensure content adheres to client branding standards and accessibility guidelines.

• Suggest and implement innovative, high-impact content formats.

• Work with data analysts to monitor engagement metrics.

• Supervise adaptations of campaigns based on data insights.

⛳️ Requirements

• Over 3 years of professional experience in developing and executing social media campaigns.

• Proficient in X/Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, and TikTok.

• Strong understanding of social media principles, including content creation, audience engagement, hashtags, trends, and platform-specific content.

• Exceptional organizational skills with the ability to juggle multiple assignments and deadlines.

• Proven creativity and enthusiasm for producing video or digital content for social media.

• Outstanding writing, editing, and storytelling abilities.

• Professional discretion when representing an organization on social media platforms.

• Background in public health communications, graphic design, or a related field.

• Bachelor’s degree in communications, journalism, marketing, public relations, or a similar discipline (preferred).

• Experience working with federal, state, or local government clients (preferred).

• Background in technology, environmental, or transportation sectors (preferred).

• Residing within a commutable distance to the Rockville, MD offices (preferred).

🏝️ Benefits

• Flexible hours and scheduling options.

• Ability to work remotely from a home office.

• Remote opportunities available in Virginia, Maryland, Washington D.C., Delaware, New York, West Virginia, North Carolina, Texas, Florida, and Arizona.