Social Media Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and take ownership of Mavida's social media strategy to support patient acquisition, enhance referral partner recognition, and achieve brand/community objectives.

• Proactively present innovative ideas, formats, and campaigns.

• Oversee the workflow, timelines, responsibilities, deadlines, and deliverables of the social media team.

• Create and maintain content calendars, production timelines, and approval processes.

• Supervise concepts, copy, and visuals from agencies and creative teams, providing guidance, feedback, and approvals.

• Write copy, develop concepts, edit videos, or produce quick-turn posts as needed.

• Collaborate with the Head of Growth on channel priorities, campaigns, and messaging strategies.

• Convert business priorities into social media campaigns and content themes.

• Monitor, analyze, and report on reach, engagement, follower growth, traffic, and contributions to leads/appointments.

• Work alongside clinical leadership to ensure content is accurate, evidence-based, compassionate, and compliant with HIPAA regulations.

• Stay updated on trends, competitors, and changes in platforms.

• Coordinate both organic and paid social media initiatives.

• Establish community engagement standards and appropriately escalate sensitive patient inquiries.

⛳️ Requirements

• Bachelor’s degree.

• 3-5+ years of experience in social media strategy or management, preferably within healthcare, health tech, wellness, or another regulated or mission-driven industry.

• Outstanding organizational abilities with a proven track record of managing multiple projects, timelines, and deadlines.

• Experience acting as a project manager for a creative or marketing team.

• A portfolio or samples showcasing social strategy and results.

• Experience in managing agencies or creative collaborators.

• Proficiency in copywriting, content ideation, and basic design or video editing skills.

• Capability to develop strategies linked to business outcomes.

• Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and emerging platforms.

• Familiarity with analytics and reporting tools such as native platform analytics, Sprout Social, or Hootsuite.

• Excellent written communication skills with the ability to clearly convey complex health information.

• A genuine enthusiasm for supporting women and birthing individuals.

• A dedication to cultural humility and cultural competence.

🏝️ Benefits

• Comprehensive training and onboarding program.

• Medical, Dental, and Vision insurance, along with a Health Savings Account (HSA) for applicable plans.

• 401(k) plan through Betterment.

• Flexible Paid Time Off (PTO) policy: paid leave for vacations, holidays, sick days, and personal time, as well as flexible hours for shorter breaks.

• Personal equipment budget for an Apple laptop and one auxiliary item.

• Continuous training focused on women's unique mood and anxiety disorders.

• Opportunities for ongoing mentorship, in-person meetings, and professional development.