Social Media Specialist – Ads

This is a fully remote position, open to applicants in Egypt, +4 more states.

📋 Description

• Conduct research on client websites, blogs, news articles, practice-area pages, attorney profiles, case outcomes, awards, events, and additional sources to discover content opportunities.

• Identify client content suitable for repurposing on various social media platforms.

• Create evergreen content and practice-area-specific content as necessary.

• Develop monthly social media content strategies that align with client objectives, services, geographical markets, and brand identity.

• Compose captions, hooks, headlines, graphic copy, advertising text, and calls-to-action for social media.

• Generate educational and promotional content for social media.

• Source stock photos and other visual assets to support content.

• Design social media assets utilizing templates, brand guidelines, and custom creative solutions when needed.

• Organize and input content into production and scheduling workflows.

• Prepare accounts for quality assurance review and make revisions based on feedback.

• Assist in scheduling and publishing approved content.

• Maintain well-organized account files, creative assets, links, and production documentation.

• Handle multiple client deadlines while ensuring quality and accuracy.

• Support the production workflows for short-form videos and Reels.

• Organize footage, topics, captions, creative direction, and related materials.

• Provide instructions and creative direction for video editors.

• Identify chances to repurpose client content into short-form video formats.

• Assist in strategizing paid social campaigns, conducting competitor and audience research, messaging, creative trends, and advertising opportunities.

• Develop concepts and creative angles for paid social initiatives.

• Create static advertising materials and aid in the preparation of video advertising assets.

• Resize and adapt creative materials according to placement and campaign requirements.

• Organize campaign assets and creative libraries efficiently.

• Assist with the setup and implementation of paid social campaigns.

• Conduct pre-launch quality assurance across campaign and creative components.

• Support routine execution and maintenance of campaigns.

• Aid in preparing reports and organizing campaign performance data.

• Revise copy and creative elements based on campaign requirements and guidance from Paid Social leadership.

• Accurately complete campaign assets and production tasks on schedule.

• Support the execution of paid media without initially owning campaign performance or client strategy independently.

⛳️ Requirements

• Proven experience in managing or producing social media content for multiple brands or clients.

• Background in creating educational and promotional content for social media.

• Experience in managing recurring content deliverables across several accounts.

• Previous agency experience is preferred.

• Experience in legal marketing or other professional services marketing is advantageous.

• Preferred experience in paid social; candidates with strong organic social credentials and creative, analytical, and technical skills may also be considered.

• Highly preferred experience in managing multiple client brands at the same time.

• Excellent copywriting, proofreading, and editing capabilities.

• Strong visual judgment and understanding of effective social media creative content.

• Proficient in using Canva or similar creative platforms.

• Ability to research unfamiliar industries, services, and audiences, translating findings into relevant content opportunities.

• Strong organizational and project management skills.

• Exceptional attention to detail.

• Ability to accept feedback and implement revisions accurately.

• Capacity to work independently while collaborating with leaders in Organic Social and Paid Social.

• Familiarity with social media scheduling tools and content publishing workflows.

• Preferred experience with Meta Ads Manager, Facebook and Instagram advertising, or LinkedIn advertising.

• Valuable experience in supporting short-form video, Reels, or video production workflows.

• Comfort in using AI-assisted content development and research tools.

• Availability to work from 9:00 AM to 5:00 PM EST.

• An English resume is required; English proficiency will be evaluated during the application process.

• A portfolio or examples of personally created social media work are required.

• A video submission is mandatory as part of the application process.

🏝️ Benefits

• Fully remote work environment.

• Opportunity to gain hands-on experience in content strategy, copywriting, creative development, short-form video coordination, paid advertising, campaign execution, and social media production.

• Potential for increased account ownership, strategic responsibilities, campaign execution, and leadership opportunities as departments grow.