Social Media Manager, TikTok

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of our TikTok channel, primarily aimed at growing our Gen-Z audience, while also focusing on Millennial parents, health enthusiasts, and athletes, to assist Once Upon a Farm in discovering niche markets for enhanced reach, brand recognition, and TikTok Shop revenue.

• Create and implement a content strategy tailored to the platform, centered around Once Upon a Farm’s product offerings, brand mission, and cultural relevance for young parents and Gen-Z consumers.

• Collaborate with the E-Commerce team to establish and manage Once Upon a Farm’s TikTok Shop presence, driving traffic, conversions, and repeat purchases through shoppable content, live formats, and product integrations.

• Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand remains early, authentic, and integrated within the platform.

• Work alongside the Senior Manager of Social Media to develop a cross-platform content strategy, ensuring TikTok content complements and enhances Once Upon a Farm’s presence on Instagram and YouTube.

• Proactively manage your budget to identify and collaborate with agencies and influencers who can generate additional TikTok content for the brand.

• Personally conceptualize, shoot, edit, and publish a significant portion of Once Upon a Farm’s TikTok content—you are both the creator and director.

• Develop recurring formats and series that foster audience loyalty and encourage saves, shares, and follows.

• Produce content that encompasses product storytelling, childhood nutrition education, brand values, and culturally relevant moments, all designed for a TikTok-first audience.

• Capture real-time content during brand events, activations, and shoots, utilizing prepared concepts and shot lists, and direct on-site photographers and videographers under your creative direction.

• Brief and collaborate with the Partnerships & Influencer team to engage creators who can expand OFarm’s TikTok reach and authenticity.

• Manage vendor selection, outreach, payments, and execution for the TikTok platform, including agencies, CGI creators, and videographers.

• Collaborate directly with our founders to create content, focusing on TikTok and Instagram.

• Work with the Once Upon a Farm Brand team to swiftly identify relevant brand moments, allowing time for capturing, executing, and editing the content with founders prior to launch.

• Convey the founders’ authentic personalities, passions, and voices into platform-native content that resonates with their audiences while reinforcing their roles as our founders.

• Conceptualize, produce, and edit content for specific founder appearances—including product launches, campaigns, and brand storytelling moments—that align with their personal channel’s content.

• Develop engaging and sustainable repeatable formats for founders that are distinctly theirs.

• Coordinate shoot logistics, prepare shot lists and talking points, and ensure efficient content capture during Jen’s available timeframes.

• Monitor and report on TikTok KPIs, including follower growth, engagement rates, video views, TikTok Shop GMV, and conversion metrics.

• Convert performance data into actionable content decisions—amplify what works and eliminate what doesn’t.

• Collaborate with the E-commerce team to synchronize TikTok content with promotional calendars and TikTok Shop campaigns.

• Present TikTok and Founder content performance to stakeholders during quarterly business reviews.

⛳️ Requirements

• Over 4 years of experience in social media or content creation, with a significant emphasis on TikTok content strategy and creation.

• Proven track record of growing a TikTok account and achieving measurable business results, including TikTok Shop success, through original content.

• A deep, innate understanding of TikTok’s algorithm, trends, and creator ecosystem; you engage with the platform daily and can identify emerging formats before they peak.

• Established experience creating content for or in collaboration with public figures, founders, or talents, adept at balancing authentic personal voice with brand alignment.

• Hands-on creator capabilities: proficient in conceptualizing, shooting (preferably on mobile), and editing (using CapCut, Adobe, or similar) high-performing TikTok videos independently.

• Experience in consumer packaged goods (CPG), beauty, food, lifestyle, or wellness brands is highly preferred.

• Strong copywriting skills with the ability to adapt tone according to Once Upon a Farm’s brand and the personal style of its founders.

• Comfortable working with senior stakeholders and talent; must be professional, organized, and discreet.

• Highly self-motivated—you manage your own production schedule, publishing calendar, and performance reporting without supervision.

• Must provide a portfolio showcasing TikTok content you have personally created, along with insights into the strategy and outcomes achieved.

• Must demonstrate quantifiable TikTok results: including follower growth, viral content, Shop-driven revenue, or similar achievements.

• Must be comfortable on-screen and capable of directing talent in a low-fuss, high-output production environment.

• Previous experience in cross-functional collaboration with Sustainability and People & Culture is preferred.

• This position requires you to be based in Los Angeles, CA, NYC, or San Francisco.

🏝️ Benefits

• Remote-first work environment.

• Annual Bonus.

• 401(k) program with a 4% company match after three months.

• New Hire Remote Life Stipend and annual Nourish and Nurture Allowance.

• Monthly Cell and Internet Stipend.

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts.

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, a three-month supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth throughout their breastfeeding journey.

• Unlimited Paid Time Off.

• Paid Volunteer Time.

• Paid Time Off for civic responsibilities, including jury duty and voting in local, state, and national elections.

• Medical Insurance for the employee is fully covered on select plans, with additional plan options available at a reduced cost to the employee.

• Vision and Dental Insurance are completely covered for the employee and their dependents.

• Life insurance.

• Flexible spending accounts and Health Savings Accounts for applicable plans.

• Employee assistance program (EAP).

• All other benefits, leaves, and insurance as mandated by law, based on your specific residence.

• And so much more!