Social Media Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee the social media strategy and community management for our Diamonds, Food & Drink, and Pharma accounts, customizing strategies to align with each sector's audience and goals.

• Guide, mentor, and supervise social media and community management teams, ensuring clear direction and quality assurance across different markets.

• Collaborate with content, creative, and paid media teams to create engaging, platform-specific content that enhances awareness, consideration, and conversion rates.

• Advocate for social search and platform best practices, assisting brands in optimizing content for discoverability and staying ahead of emerging trends.

• Provide insights on the significance of social content in AI visibility, reinforcing brand presence and citation in AI-generated outputs.

• Manage insights and reporting across all sectors—from social listening and competitor analysis to campaign evaluations—offering recommendations to clients and internal teams.

• Establish and uphold governance documents, tone of voice guidelines, and community response frameworks across accounts.

⛳️ Requirements

• Extensive experience (5+ years) in social media leadership, including oversight of community management functions and team mentoring across various markets or categories.

• Experience in multiple verticals is preferred; familiarity with luxury, beauty, food & drink/FMCG, or pharma/healthcare sectors would be advantageous, as well as the ability to manage multiple clients concurrently.

• A solid understanding of social platforms, their role in content publishing, and optimal content formats tailored for each channel and audience.

• Knowledge of social search is a significant advantage.

• An awareness of the increasing importance of social media in AI visibility.

• An expert grasp of social reporting and analytics, with the capability to analyze data and influence strategy.

• Preferred experience in both organic and paid social, with the ability to synchronize strategies across paid, organic, and web initiatives.

• You embody Greenpark’s core values: ‘We Strive’, ‘Acting Together’, ‘With Kindness’—promoting openness, respect, innovation, and teamwork—ensuring that each interaction, both internally and externally, reflects our commitment to these values.

🏝️ Benefits

• 25 days of vacation plus US bank holidays and a day off for your birthday.

• Christmas Closure - additional days beyond your holiday allowance.

• A monthly entertainment subscription paid by the company (e.g., Amazon Prime, Netflix, Spotify, etc.).

• Access to VDU Eye Tests and an Employee Assistance Programme (EAP).

• Engage in wellness and peer recognition initiatives (e.g., On The Spot Awards and Value Champion Awards).

• LinkedIn Learning – Access to a premier online learning platform offering a diverse range of courses in business, creative, and technical skills.

• Social Events – Participate in our major annual social gatherings: Spring, Summer, Halloween, and Christmas parties, along with various other ad-hoc events.

• WFA policy – the opportunity to work from abroad for up to 4 weeks each year.

• Annual Calm subscription.