Especialista de Conteúdo e Mídias Sociais – Pleno

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Participate in the development and execution of the content strategy for Instagram, YouTube, TikTok, and LinkedIn;

• Plan editorial calendars aligned with product launches, campaigns, and brand objectives;

• Ensure consistency in language, positioning, and identity of MotoNomads across all communication channels;

• Contribute ideas and improvements to strengthen the brand's digital presence;

• Create authentic and engaging narratives connected to the world of motorcycling, travel, and adventure;

• Develop captions, campaigns, institutional texts, and scripts for digital content;

• Adapt communication for different formats and platforms while maintaining brand identity;

• Ensure textual quality, coherence, and strategic alignment in all digital communication;

• Strengthen relationships with followers and customers through strategic interactions;

• Monitor comments, messages, and mentions of the brand;

• Support the creation of an engaged community aligned with the values of MotoNomads;

• Identify opportunities for audience engagement and loyalty;

• Monitor performance indicators on social media;

• Prepare periodic reports with analyses and recommendations for improvement;

• Track metrics related to reach, engagement, growth, and organic conversion;

• Support decision-making through analysis of data and digital behavior trends;

• Organize and oversee the content production workflow with partners, freelancers, or suppliers;

• Ensure adherence to schedules and deliveries;

• Assist in campaigns, launches, and special projects for the brand;

• Contribute to maintaining visual identity and tone of voice across all contact points;

• Stay updated on trends, formats, algorithms, and innovations in major digital platforms;

• Identify opportunities to increase the brand's reach, engagement, and relevance;

• Strategically and authentically adapt trends to the context and positioning of MotoNomads.

⛳️ Requirements

• Previous experience in social media, digital marketing, content marketing, or related fields;

• Experience in creating and managing content for social media;

• Background in editorial planning, engagement, and results analysis;

• Ideally, experience with lifestyle, tourism, sports, adventure brands, or community segments;

• Excellent command of copywriting and written communication;

• Knowledge of Instagram, TikTok, YouTube, and LinkedIn;

• Experience with Meta Business Suite, mLabs, DashGoo, or similar tools;

• Familiarity with project organization and management tools like Notion, Trello, or Asana;

• Ability to interpret metrics and translate data into actionable insights.

🏝️ Benefits

• Competitive annual salary, equivalent to an additional payment per year;

• Health assistance to support medical care and quality of life;

• Possibility of up to 4 weeks of paid leave per year, subject to alignment after the initial contract period;

• Corporate line provided by the company for professional use.