Social Media Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of Descript's social media presence across various channels, including LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, and others as appropriate.

• Create a tailored strategy for each channel that leverages the unique strengths and audience of each platform.

• Develop a comprehensive content calendar, establish a publishing schedule, and create an engagement framework.

• Design a system to adapt one piece of content into multiple formats suited for different platforms.

• Collaborate with Content, PMM, and Brand teams to ensure that social content is cohesive and aligns with messaging.

• Produce or oversee the creation of engaging short-form social media content.

• Track conversations, trends, and brand mentions to engage effectively in relevant discussions.

• Create a social listening system to identify opportunities for brand engagement.

• Develop and maintain a framework for responses and guidelines for community management.

• Establish a program that facilitates employees in amplifying company content and creating their own, utilizing Descript to transform posts into dynamic product demonstrations.

• Design an incentive structure and provide enablement resources (such as templates, training, and Claude-powered tools) to encourage consistent participation.

• Oversee the execution of Descript's executive social program, managing the scheduling, content creation, and platform presence in collaboration with the VP of Marketing and PMM on relevant topics and positioning.

⛳️ Requirements

• 3–5 years of experience in social media management, preferably in B2B or B2B/B2C hybrid contexts.

• In-depth knowledge of the current social media landscape and emerging media trends.

• Proven track record of developing social systems and programs rather than merely managing a content calendar.

• Exceptional writing skills; capable of producing platform-specific content across various tones and formats.

• Data-driven approach to optimizing and fostering growth.

• Experience in building or overseeing an employee advocacy program (preferred).

• Background in supporting executive communications or thought leadership initiatives (preferred).

• Experience in content repurposing or multimedia content production (preferred).

• Familiarity with Descript or similar creative and video production tools (preferred).

🏝️ Benefits

• Generous healthcare package.

• 401k matching program.

• Catered lunches.

• Flexible vacation time.