Social Media Brand & Content Manager – Beauty, Medical Aesthetics

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Enhance and strategically develop SkinSpirit's social media presence—primarily on Instagram, TikTok, Facebook, and YouTube.

• The perfect candidate will be a visionary thinker capable of proposing original, trend-setting campaigns.

• Stay updated on social media trends and platform guideline modifications.

• Boost social media engagement and follower counts across various platforms.

• Take an active role in social listening and community management activities.

• Oversee social media content calendars, coordinating with internal teams for alignment and planning purposes.

• Collaborate with the creative team to produce written and visual content.

• Responsible for simplifying complex clinical treatments into easily digestible content.

• Continuously generate compelling hooks and original ideas.

• Foster brand community through strategic initiatives such as giveaways and influencer partnerships.

• Assist clinic teams by providing monthly office hours and social media onboarding training programs.

• Track key performance indicators (KPIs) for social media marketing campaigns.

• Analyze trends and competitor performance.

• Work in collaboration with internal partners across various teams.

• Manage workflow: Accountable for auditing and optimizing the internal content production process.

⛳️ Requirements

• High School Diploma is required; a Bachelor’s degree in a relevant field is preferred.

• A minimum of 2 years of demonstrated experience in social media marketing and familiarity with social media platforms.

• Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is highly preferred.

• Experience in the beauty, medical aesthetics, or similar industries is strongly preferred.

• Strong skills in social media content creation, encompassing writing, design, and video production.

• Proficiency in mobile-first video production (Short-form video/Reels/TikTok/Edits) is necessary.

• Knowledge of video editing and content scheduling platforms.

• Ability to analyze and interpret marketing analytics effectively.

• Excellent organizational skills with a keen attention to detail.

• Capability to work both independently and collaboratively in a fast-paced environment.

• Strong interpersonal and communication skills are essential.

• Proficiency in Microsoft Office is required.

• Ability to rapidly learn new technology platforms.

🏝️ Benefits

• Generous employee discounts.

• Friends & Family discounts.

• Beautiful working environment with an exceptional team.

• Paid holidays.

• 401k plan with a company match program.

• Medical insurance.

• Vision insurance.

• Dental insurance.