Content and Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete process from planning and creation to publishing on Instagram, LinkedIn, TikTok, and other relevant platforms.

• Generate original content — encompassing writing briefs, developing a compelling hook, and translating trends into brand-aligned content — by leveraging data to guide subsequent steps.

• Cultivate and oversee vendor relationships, effectively coordinating designers, creators, and writers to meet deadlines.

• Design, plan, and manage the content calendar and posting schedule across all platforms.

• Engage with comments and direct messages, managing public feedback and everyday community interactions.

• Infuse a strong, intelligent, and witty voice into every platform, adjusting tone to match each channel while remaining consistent with brand identity.

• Stay updated on platform trends and intricacies, customizing content and strategy to optimize effectiveness on each platform.

• Collaborate with the Senior Marketing Manager on messaging, campaigns, and ensuring brand voice consistency.

• Analyze real estate market trends by interpreting data from our proprietary tool, TrueTracts, to keep content relevant and informed.

• Write, edit, and publish blog content regularly, covering topics from home-selling guides to market and industry insights.

• Maintain an editorial calendar that aligns blog topics with social media promotions and campaigns.

• Optimize blog posts for SEO, including keywords, meta descriptions, and internal linking strategies.

• Repurpose blog content into social media posts and vice versa, ensuring both channels support and enhance each other.

• Monitor and report on performance across social media channels and web traffic, extracting data for insights to drive weekly improvements.

⛳️ Requirements

• Over 5 years of experience managing content for a brand or company (experience in real estate/proptech is a plus).

• Excellent writing abilities for long-form content (experience in tech writing is advantageous), in addition to social media copy.

• Familiarity with AI tools to streamline content creation without sacrificing quality.

• Aesthetic sensibility in visual/design (experience with Canva, Adobe, or similar tools).

• Proficient with analytics tools and capable of reporting on performance metrics.

• Experience managing public comments and reviews in a professional manner.

• Self-motivated individual who can work independently in a remote setting.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work opportunities.

• Comprehensive health benefits, including dental and vision coverage.

• Opportunities for professional development and continuing education.

• Collaborative and supportive team environment.