Social Media Manager – Recruitment, HR Industry

This is a fully remote position, open to applicants in Australia.

📋 Description

• Oversee and enhance the company's presence on LinkedIn, with additional support for Instagram.

• Create and uphold a cohesive social media content schedule.

• Generate captivating content focusing on recruitment and hiring trends, job openings, popular roles, insights from the recruitment industry, blogs and educational material, company news, milestones, birthdays, pertinent events, and employer branding topics.

• Craft engaging captions and accompanying text for social media updates.

• Design visually appealing graphics and content.

• Investigate video, motion graphics, and other engaging formats.

• Plan posts and ensure a consistent publishing rhythm.

• Evaluate existing content to discover ways to enhance the quality, creativity, and consistency of the brand's social media footprint.

• Analyze competitors and industry trends, bringing fresh content ideas to the team.

• Actively suggest innovative approaches, formats, and campaigns.

• Collaborate with directors through regular meetings to ensure content aligns with business objectives.

• Potentially post on the LinkedIn profiles of individual team members.

• Potentially interact with the community and respond to comments and direct messages.

• Potentially develop marketing materials and assist with website content, broader brand/marketing initiatives, and HR-related content.

⛳️ Requirements

• Demonstrated experience in social media management, especially on LinkedIn.

• Experience in creating content for B2B, recruitment, HR, professional services, or agency settings is highly preferred.

• Excellent copywriting and content creation abilities.

• Strong visual design skills with a keen eye for branding.

• Experience in developing and overseeing social media content calendars.

• Capability to produce engaging and diverse content across graphics, written posts, blogs, and ideally video/motion content.

• Comprehensive understanding of best practices for LinkedIn content and engagement.

• Ability to independently generate and present new ideas.

• Proactive attitude and comfort in researching competitors and spotting opportunities.

• Skill in maintaining brand consistency while introducing innovative and contemporary creative concepts.

• High attention to detail and dedication to regular posting.

• Comfortable working autonomously with little supervision.

• Friendly and approachable personality suited for a collaborative team environment.

• Ability to balance the company’s established legacy with a bold, modern approach.

• Proficiency in Canva; Canva skills are required/preferred.

• Experience with CapCut for video editing is preferred.

• Candidates may utilize alternative tools if they can demonstrate superior suitability for the role.

• Familiarity with AI for content ideation, copywriting, video creation, or other marketing tasks while maintaining quality and authenticity is welcome.

• A portfolio showcasing previous social media projects is required.

• Portfolio preference includes LinkedIn, Instagram, B2B/professional services, recruitment or agency content, creative graphics and branding, video or motion graphics, and alignment with a robust content strategy.

• Must review LinkedIn content from competitor clients such as Who In The Zoo and The Talent Mill.

• Shortlisted candidates may be asked to complete a trial task by creating 1–2 sample LinkedIn posts and captions.

• Availability during Australian business hours for about one regular weekly check-in is required.

• Target start date is early October 2026, with a preference for an early start for handover.

🏝️ Benefits

• Part-time schedule starting with a maximum of 10 hours per week.

• Flexible working hours.

• Day-to-day execution does not have to align with Australian working hours.

• Approximately one regular weekly check-in, with the possibility of an additional check-in as needed.