Social Media Manager

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of social media content and growth across relevant platforms.

• Produce captivating social media content, including short-form videos and Reels.

• Generate content ideas aligned with the brand, target audience, current trends, and business objectives.

• Oversee the content calendar to ensure consistent publishing of content.

• Modify content and creative concepts based on platform performance metrics.

• Uphold a consistent brand voice and visual identity.

• Formulate strategies to increase followers, reach, and engagement.

• Develop content aimed at boosting awareness, consideration, and reservations.

• Construct UTM campaigns to monitor social-driven reservations and conversions.

• Link social media activities to quantifiable business results.

• Analyze competitors, local market trends, and consumer behaviors.

• Stay updated on emerging social media trends and content formats.

• Perform A/B testing on content formats, creative concepts, messaging, hooks, and calls to action.

• Supervise comments, messages, tags, and mentions.

• Interact with followers and cultivate a vibrant online community.

• Address customer inquiries and feedback in a professional manner.

• Track reach, engagement, follower growth, website traffic, and reservations.

• Assess UTM campaign performance and social-driven conversions.

• Generate regular performance reports that provide clear insights and recommendations.

• Utilize analytics to inform future content and marketing strategies.

• Complete the application form and submit a video that highlights your skill sets.

⛳️ Requirements

• A minimum of 3 years of experience in social media, digital marketing, or content marketing.

• Direct-to-consumer (DTC) experience is highly preferred.

• Background in food & beverage, restaurant, hospitality, or consumer brands is advantageous.

• Demonstrated success in growing social media accounts and enhancing engagement.

• In-depth knowledge of social media platforms and content best practices.

• Practical experience in creating short-form videos and Reels.

• Solid grasp of UTM tracking and campaign attribution.

• Proficiency in social media analytics and performance reporting.

• Capability to conduct competitive research and A/B testing.

• Strong ability to link social media performance with measurable business results.

• Excellent creative judgment and understanding of what makes social content appealing.

• Data-driven mindset for assessing content and campaign effectiveness.

• Ability to identify and experiment with new content ideas based on trends and consumer behavior.

• Strong organizational skills for ensuring consistent content delivery.

• A commercial perspective on how social media contributes to business growth.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Submission of an English resume in PDF format is required.

• A video showcasing your skills is mandatory.

🏝️ Benefits

• Opportunity for professional growth and development.

• Collaborative and innovative work environment.

• Flexible work arrangements.

• Competitive compensation package.