Social Media Manager

This is a fully remote position, open to applicants in China.

📋 Description

• Oversee Tahaluf's social media initiatives through agency collaboration and direct involvement.

• Provide briefs, manage quality control, and approve output from external agencies and creators.

• Supervise agency workflows, content schedules, deadlines, scopes, KPIs, and retainers for various events.

• Develop and execute social media campaigns that align with marketing strategies and event timelines.

• Produce and modify platform-specific content and copy for LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube.

• Provide live coverage for events by directing on-site teams to capture, edit, and publish content in real time.

• Plan and implement boosting strategies, paid advertising spend, audience targeting, and A/B testing.

• Collaborate with the paid media team on larger campaigns.

• Retarget engaged social media audiences to encourage registrations and achieve commercial goals.

• Schedule, publish, and interact with social content; address comments, messages, and inquiries.

• Cultivate and sustain the community throughout the year.

• Identify and partner with influencers, industry leaders, advocates, speakers, and employees.

• Promote and curate user-generated content.

• Monitor and report on monthly metrics such as reach, engagement, follower growth, traffic, conversions, and agency KPIs.

• Utilize social listening tools to track sentiment, competitors, and market trends.

• Conduct market research focused on customer insights.

• Work with internal teams and external stakeholders to relay customer feedback to the marketing department.

⛳️ Requirements

• 4 to 5 years of experience in social media marketing.

• Proven ability to manage external agencies or creative teams.

• Bachelor’s degree or equivalent experience in a relevant field.

• Practical experience with LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube.

• Demonstrated success in executing boosted and paid social campaigns.

• Background in budget management and audience targeting.

• Familiarity with Meta Ads Manager, LinkedIn Campaign Manager, or similar tools.

• Strong creative judgment for briefing, critiquing, and enhancing agency work.

• Experience with scheduling and analytics platforms like Sprout, Hootsuite, or their native tools.

• Proficiency in English is essential; Arabic is a plus.

• No relocation or sponsorship support is available.

🏝️ Benefits

• Option for remote work.

• Opportunities for personal development.

• Supportive leadership team.

• Environment accommodating disabilities.

• Adjustments and support during the interview or selection process, if needed.