Social Media Manager

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Take ownership and implement Dutch’s social media strategy across platforms including Facebook, TikTok, Instagram, YouTube Shorts, and other emerging channels.

• Develop and share high-impact content such as short-form videos, static posts, reactive materials, and trend-focused pieces.

• Collaborate with Creative and Content teams to craft attention-grabbing, brand-aligned assets.

• Oversee a content calendar that aligns with campaigns, product launches, and cultural events.

• Foster engagement through active community management including comments, DMs, and discussions.

• Spot trends, memes, and cultural happenings to produce timely, relevant content.

• Partner with Growth to experiment with paid promotions, whitelisting, and creator-generated content.

• Work alongside PR and Partnerships to coordinate influencer and celebrity collaborations.

• Evaluate performance, generate reports, and optimize strategies based on engagement, reach, shares, SOV, and conversion metrics.

• Provide support for lifecycle and cross-channel content (email, SMS, landing pages) as required.

⛳️ Requirements

• 3–6 years of experience in managing and expanding social media for a brand.

• Demonstrated capability in creating content that enhances engagement, growth, and subscriptions.

• Profound understanding of TikTok, Instagram Reels, and short-form video trends.

• Strong creative instincts with the ability to discern what performs well versus what appears visually appealing.

• Experience collaborating across teams including Growth, Creative, Product, and PR.

• Data-driven approach, comfortable using insights to make rapid iterations.

• Ability to operate swiftly, test, learn, and adapt in a fast-paced growth environment.

• Openness to taking risks, innovating, and exploring new avenues.

• Excellent project management and analytical skills.

• Strong writing and communication abilities with a focus on tone and brand voice.

• Nice To Haves: Experience in consumer, health, pet, or subscription sectors.

• Familiarity with influencer/creator partnerships and whitelisting.

• Knowledge of performance marketing and paid social strategies.

• Experience in launching or expanding a brand’s social media presence.

🏝️ Benefits

• Competitive salary and equity package (ranging from $80,000 to $100,000).

• Comprehensive health, dental, and vision insurance.

• Flexible paid time off (PTO).

• Remote position with quarterly visits to the SF headquarters and additional meetings as necessary.

• 401k retirement plan.

• Generous holiday schedule.

• Opportunities for professional growth!