Social Media Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take ownership of and enhance the company’s social media presence, particularly on Instagram and Facebook.

• Oversee the daily execution of social media activities.

• Develop, schedule, and consistently publish engaging content.

• Create and manage the social media content calendar.

• Design posts, reels, stories, graphics, and short-form videos.

• Compose compelling captions, hooks, and calls to action.

• Keep abreast of social media trends and best practices across platforms.

• Ensure a consistent, professional, and credible online image.

• Expand the audience and enhance online credibility.

• Uncover captivating stories from students, coaches, clients, team members, and events.

• Capture genuine moments and behind-the-scenes content.

• Transform achievements, experiences, and transformations into engaging narratives.

• Develop testimonials and success stories.

• Monitor weekly and monthly social media performance metrics.

• Track follower growth, reach, views, engagement, shares, saves, and leads.

• Assess top-performing and underperforming content.

• Utilize data to refine content and posting strategies.

• Establish and monitor monthly growth objectives.

• Experiment with various content types, hooks, formats, and strategies.

• Provide regular updates on social media performance.

• Capture social media content at significant events and company experiences.

• Gather photos, videos, testimonials, and behind-the-scenes moments.

• Identify real-time content opportunities.

• Convert event experiences into content before, during, and after events.

• Collaborate with the team weekly and assist with event capture and posting during occasional partial weekend hours.

• Independently manage the channel, prioritize tasks, and execute without day-to-day oversight.

⛳️ Requirements

• Strong comprehension of Instagram and Facebook platforms.

• Proven experience in creating social media content.

• A creative eye with a keen attention to detail.

• Excellent storytelling abilities.

• Strong writing and communication skills.

• Comfortable with filming and producing short-form videos.

• Highly organized and consistent.

• Proficient in working with data and performance metrics.

• Proactive and self-driven.

• Understands the elements that make content engaging.

• Focused on growth, credibility, and measurable results.

• Available to work Monday to Friday, 9 AM–5 PM EST.

• Additional availability for partial weekend hours to assist with event capture and posting.

• Comfortable working as an independent contractor.

• Resume must be submitted in English format.

🏝️ Benefits

• Opportunity for remote work.

• Flexible working arrangements.

• Independence as a contractor.

• Freedom to manage work according to personal preferences.

• Responsible for own equipment, taxes, and benefits as an independent contractor.