Social Media Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of Hook's social content strategy from start to finish, ensuring alignment with brand and product marketing narratives while developing editorial calendars centered around cultural and music events.

• Craft culturally relevant copy for platforms such as TikTok, Instagram, X, YouTube, and other emerging platforms.

• Spearhead influencer and creator strategies, which include sourcing, negotiating, briefing, managing creators, user-generated content campaigns, and amplification efforts.

• Propel artist and label partnership activations in collaboration with labels, management, digital service providers (DSPs), and various industry stakeholders.

• Oversee external agencies and creative partners for content production and social media advertising.

• Collaborate with the Head of Growth to plan budgets for influencer campaigns and provide performance reports.

• Supervise community management and social listening across direct messages, comments, and trending topics.

• Guide and mentor the social media coordinator.

• Design and execute integrated campaigns surrounding product launches and marketing initiatives.

• Establish key performance indicators (KPIs) and report on metrics related to growth, engagement, conversion, and overall business results.

• Art-direct content, offer creative feedback, and uphold Hook's brand identity.

⛳️ Requirements

• 3–5 years of experience in social media, with a focus on leading and implementing strategy.

• Proven track record of enhancing brand channels directly.

• Outstanding copywriting skills with a unique and adaptable voice.

• Profound understanding of music and internet culture.

• Experience in managing influencer and creator programs, as well as external agencies, including oversight of budgets and performance metrics.

• Community management experience involving direct messages, comments, and fan engagement.

• Strong project management capabilities across internal teams, agencies, and partners.

• Proficiency in interpreting platform analytics, delivering clear reports, and linking social initiatives to business outcomes.

• Ability to manage or develop junior talent effectively.

• Submission of a resume along with 2–3 examples of social media work is required for application.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Engaging company culture that encourages creativity and collaboration.