Corporate Social Media Manager

This is a fully remote position, open to applicants in Arizona, +3 more states.

📋 Description

• Oversee the social media operational framework for properties and outlets within Pacific Hospitality Group.

• Manage various social media platforms across Pacific Hospitality locations and collaborate with Stay Golden by Meritage Collection.

• Direct the AI-agent workflow from content requests through to review, routing, and publication.

• Administer social calendars, publishing timelines, campaign launches, and daily channel activities using Sprout Social.

• Take charge of organic content engagement across designated channels.

• Organize and manage Facebook Events for activations, restaurant programming, seasonal experiences, and approved initiatives.

• Coordinate content requirements and capture requests with Property Marketing Leads.

• Edit and prepare images for social media publication and create supporting social media assets.

• Source and arrange video materials for Reels and other short-form content.

• Supervise organic content boosting and optimize platform performance.

• Review AI-generated content for precision, brand voice alignment, platform suitability, legal or reputational considerations, and strategic coherence.

• Keep track of platform trends, competitor actions, audience sentiment, algorithm adjustments, and new opportunities.

• Conduct research on social, hospitality, luxury, travel, restaurant, and competitive set trends and upload relevant competitive set data.

• Manage monthly and quarterly social reporting through Sprout Social.

• Convert performance metrics into insights, optimization strategies, and actions at the channel or property level.

• Establish consistent KPI definitions and reporting practices throughout the portfolio.

• Monitor strategic goals and communicate risks, opportunities, and decisions to stakeholders.

• Collaborate with the Corporate Brand & Content Manager on content strategy, brand positioning, campaigns, creative direction, and governance.

• Cultivate relationships with Property Marketing Leads, hotel teams, restaurant teams, and agency or vendor partners.

• Provide guidance to stakeholders on platform best practices, social-first storytelling, community engagement, and content readiness.

• Offer strategic support for openings, activations, promotions, events, and other opportunities for social amplification.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related discipline, or equivalent professional experience.

• Over 5 years of experience in leading brand social media strategy, channel management, community management, or digital marketing initiatives.

• Experience overseeing social media across multiple properties, brands, locations, or business units; enterprise or multi-property experience is highly preferred.

• Position may be based remotely in California, Texas, Arizona, or Hawaii, close to one of the company’s property markets.

• Strong working knowledge of Instagram, Facebook, LinkedIn, and emerging social media platforms; TikTok experience is preferred.

• Proficient in Sprout Social or a similar social media management and reporting platform.

• A portfolio or representative work sample showcasing social media strategy, photography, visual storytelling, and/or social-first creative is mandatory.

• Strong visual judgment and photography skills.

• Familiarity with Adobe Creative Suite and Canva.

• Knowledge of short-form video formats and ability to source, organize, and brief video assets for editing is preferred.

• Excellent writing, editing, judgment, and brand-voice abilities.

• Capacity to manage multiple priorities, stakeholders, deadlines, approvals, and escalation processes.

• Experience in hospitality, luxury lifestyle, travel, restaurant, or multi-property brands is preferred.

• Approximately 25% travel is required.

🏝️ Benefits

• Approximately 25% travel opportunity.

• Equal employment opportunity and anti-discrimination protections.