Senior Social Media & Content Virtual Assistant

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and manage content for Facebook and Instagram

• Regularly publish and schedule posts, including short-form videos on YouTube

• Develop and propose platform-specific social media strategies

• Create and maintain an effective content calendar

• Offer proactive suggestions regarding content, posting schedules, engagement, and audience growth

• Design graphics and social media carousels using Canva

• Edit talking-head videos, Reels, B-roll, and short-form videos for Instagram, Facebook, and YouTube Shorts

• Repurpose existing content when applicable

• Ensure that visual content is consistent with the brand’s style and objectives

• Utilize real photographs, original materials, graphics, and talking-head videos instead of AI-generated images

• Respond thoughtfully and professionally to comments and messages

• Engage with relevant accounts and communities in the chocolate, food, festival, and related industries

• Proactively interact with chocolate makers, vendors, festivals, and other pertinent industry accounts

• Conduct research and outreach for influencers

• Assist with media research, outreach, and follow-up

• Maintain and navigate through the existing media database

• Organize the Canva workspace and current content library

• Review older content to identify opportunities for refresh or repurposing

• Keep an organized system for social media assets, drafts, and published content

• Enhance Alberta-based brand awareness and audience engagement

• Focus on promoting festivals and ticket sales from December 1 until the April festival

• Support promotional and event-related content for two chocolate tasting festivals in April and May

• Provide end-of-day reports detailing completed tasks, pending work, and items requiring attention

⛳️ Requirements

• Senior-level experience in social media management, ideally with proven results

• Strong working knowledge of Facebook, Instagram, and YouTube

• Experience in creating, editing, scheduling, and publishing social media content

• Strong skills in short-form video editing, especially for Reels and YouTube Shorts

• Advanced proficiency in Canva

• Comprehensive understanding of social media strategy, content planning, audience engagement, and platform-specific best practices

• Experience with Meta advertising is a plus

• Excellent written communication skills and the ability to engage authentically with online communities

• Strong organizational capabilities and attention to detail

• Ability to work independently with minimal supervision

• Proactive and comfortable providing ideas, recommendations, and strategic input

• Creative and capable of contributing fresh, current ideas to the brand

• Reliable, resourceful, and able to manage priorities autonomously

• Comfortable taking ownership of assigned tasks instead of waiting for detailed instructions

• Experience in food, events, festivals, chocolate, hospitality, or lifestyle brands is advantageous but not mandatory

• Minimum commitment of 10 hours per week

• Ability to provide an end-of-day report summarizing completed tasks, pending work, and items needing attention

🏝️ Benefits

• Flexible working hours

• Initial commitment of at least 10 hours per week, with potential to increase to 15–20 hours per week depending on workload and performance