Social Media, Email Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and oversee organic content calendars for Facebook and Instagram.

• Craft, produce, and schedule captivating organic social media posts.

• Handle daily operations within Meta Business Suite.

• Create graphics and creative materials using Canva and AI tools.

• Monitor and engage with routine social media comments and messages.

• Build and send Klaviyo email campaigns, newsletters, promotions, and product launches.

• Design and manage automated email flows, including welcome, abandoned cart, post-purchase, and win-back sequences.

• Segment customer lists based on engagement behavior and purchase history.

• Personalize email content for diverse customer cohorts to enhance conversion rates.

• Execute A/B testing across subject lines, body content, offers, and sending times.

• Track performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue.

• Suggest campaign enhancements based on performance data insights.

• Assist paid Meta campaigns through target audience research, creative preparation, and performance analysis.

• Conduct competitor analysis, trend research, and content brainstorming.

• Utilize AI tools such as ChatGPT and Claude daily to improve productivity and content generation.

⛳️ Requirements

• At least 5 years of experience in social media management or email marketing within retail or e-commerce.

• Advanced practical knowledge of Meta Business Suite for managing Facebook and Instagram accounts.

• Proficient in Klaviyo, with expertise in handling campaigns, flows, customer segmentation, and reporting.

• Intermediate to advanced proficiency in Canva and generative AI tools such as ChatGPT or Claude.

• Exceptional written English communication skills.

• Data-driven mindset with a demonstrated ability to analyze metrics and adapt marketing strategies.

• Reliable hardware setup with at least an i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection.

• Previous experience in the garden decor, home, or wholesale e-commerce sectors.

• Practical experience assisting with the setup and creative development of paid Meta advertising.

• Hands-on experience in crafting custom AI prompts to optimize copy and design workflows.

🏝️ Benefits

• Permanent work-from-home arrangement.

• Dayshift hours (Australian Eastern Standard Time business hours).

• Full-time position.

• Health Maintenance Organization (STAFF only).

• Annual leave.

• 13th-month pay.

• Includes government-mandated benefits.