Senior Social Media Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the hands-on execution of campaigns across Meta and TikTok, which includes campaign setup, quality assurance, ongoing maintenance, and updates.

• Track and enhance campaign performance, focusing on budget pacing, frequency, creative fatigue, bids, budgets, audiences, and other indicators of campaign health.

• Actively identify issues and opportunities related to campaigns.

• Evaluate campaign performance and deliver actionable insights, testing concepts, and optimization suggestions that align with Brand and Performance goals.

• Collaborate with paid social leadership and cross-functional teams on campaign planning, reporting validation, measurement processes, and seasonal execution requirements.

⛳️ Requirements

• Minimum of 5 years of relevant experience.

• Extensive hands-on experience in managing paid social campaigns across various stages of the funnel, particularly within Meta and TikTok.

• Strong understanding of campaign trafficking, quality assurance, creative management, audience management, budget pacing, and optimization strategies.

• Excellent analytical skills and data literacy, with the capability to convert campaign performance data into actionable insights.

• Exceptional attention to detail and the ability to manage multiple priorities in a dynamic environment.

• Experience working collaboratively with media, creative, analytics, and data teams.

• Knowledge of social reporting and measurement tools.

🏝️ Benefits

• Remote work arrangement