Associate Director, Social Media Strategy

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Oversee the Social Media Team across various client accounts with a focus on both paid and organic social strategies.

• Generate insights related to audience, platform, culture, social listening, and competition to inform strategic recommendations.

• Spearhead social strategies and briefs, converting directives into content calendars and the development of content.

• Collaborate with Paid Media, Influencer, PR, and Creative teams to align social strategies with market tactics.

• Facilitate client meetings, brainstorming sessions, and internal strategy evaluations.

• Assist in content ideation and the creation of social media copy.

• Track the performance of social media and campaigns, offering optimization suggestions through monthly reports.

• Act as the agency’s expert on social media platforms, emerging channels, and industry trends.

• Direct organic and paid social strategies to align with broader campaign and business objectives.

• Leverage digital and marketing strategy expertise for client discovery, competitive analysis, consumer insights, and integrated plans.

• Develop and present strategic presentations, viewpoints, and client suggestions.

• Experiment with social media and AI tools to enhance efficiency and scale output.

• Identify strategic opportunities within current accounts and assist with new business pitches and proposals.

• Aid in social content creation, which may include copywriting, ideation, and light shooting/editing when necessary.

⛳️ Requirements

• Exceptional communication and storytelling abilities.

• Capacity to simplify complex concepts into clear, actionable recommendations.

• Talent for crafting concise, engaging copy in a social-friendly tone.

• Proven track record in developing and leading social media strategies.

• Extensive knowledge of TikTok, Instagram, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms.

• In-depth understanding of the nuances of organic and paid social media as well as integrated campaigns.

• Broader experience in digital marketing strategies, including paid media and campaign planning.

• Ability to juggle multiple accounts and competing priorities in a fast-paced environment.

• Collaborative, proactive, and solution-oriented mindset.

• Genuine curiosity about people, culture, consumer behavior, and trends.

• Experience in supporting light content creation, including copywriting and occasional shooting/editing.

• Proficient in managing senior-level client relationships.

• Ability to utilize AI tools for efficiency, strategic output, and content creation.

• Experience in interpreting and synthesizing data into clear, actionable insights.

• Preferred: Experience with CPG brands.

• Standout: Proven history of expanding client accounts and identifying new strategic opportunities.

• Standout: Experience leading brainstorming or creative planning sessions.

• Standout: Skill in interpreting social listening, competitive insights, and performance metrics using tools like Sprout Social.

• Standout: Familiarity with influencer and creator partnerships.

• Standout: Hands-on experience in content creation using tools like Canva or CapCut.

• Standout: Experience mentoring or managing junior strategists, social media managers, and content creators.

🏝️ Benefits

• Paid time off (PTO) and sick leave.

• 11 paid company holidays annually.

• 1 floating holiday.

• 2 paid volunteer days each year.

• Eligibility for bonuses.

• 3 months of fully paid parental leave (regardless of gender).

• Medical, dental, and vision coverage.

• Company-paid life insurance.

• 401k plan with company matching.

• Summer hours (half-day Fridays from Memorial Day through Labor Day).

• Flexibility to work from home.