Social Media Consultant – Hospitality

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee the management of Facebook and Instagram accounts for a range of hospitality clients.

• Create and uphold monthly content calendars for social media.

• Schedule and post engaging content that aligns with brand standards in a timely manner.

• Ensure that all content reflects each client's brand identity, tone, and marketing goals.

• Track social media activity, audience interaction, and engagement levels.

• Evaluate and choose photographs and information provided by clients.

• Edit and enhance images for social media use.

• Craft engaging, creative, and conversion-driven captions and social media text.

• Transform promotions, packages, experiences, events, and property details into captivating content.

• Design basic social media graphics and visual elements.

• Tailor content specifically for Facebook and Instagram platforms.

• Stay informed about the latest trends, formats, and best practices in social media.

• Liaise with clients to gather content, promotions, updates, and necessary approvals.

• Foster client relationships while understanding unique brands and target audiences.

• Follow up on pending content or information requests.

• Provide guidance to clients regarding their social media presence.

• Implement client feedback and changes accurately and promptly.

• Monitor social media performance and engagement metrics.

• Generate and present regular social media performance reports for clients.

• Identify opportunities to enhance engagement, reach, and overall performance.

• Utilize insights and analytics to guide future content strategies.

⛳️ Requirements

• 2–4 years of experience in social media management, ideally in the hospitality, tourism, travel, or related sectors.

• Strong proficiency in Facebook and Instagram platforms.

• Exceptional written English skills along with strong copywriting abilities.

• Keen eye for photography, design, and visual presentation.

• Experience in editing images and producing content suitable for social media.

• Familiarity with social media scheduling and publishing tools.

• Solid understanding of current social media trends and best practices.

• Strong attention to detail and excellent organizational capabilities.

• Ability to juggle multiple client accounts and deadlines simultaneously.

• Excellent communication and client relationship management skills.

• Capacity to work independently and manage workload efficiently in a remote setting.

• Professional, positive, and solution-oriented attitude.

• Experience with hotels, guest houses, safari lodges, tour operators, or travel companies is a plus.

• Familiarity with Canva or similar design software is beneficial.

• Experience with social media scheduling tools is an advantage.

• Basic knowledge of social media analytics and insights is preferable.

• Experience in creating or editing Reels and short-form videos using client-supplied footage is advantageous.

• Awareness of the African hospitality and tourism market is a plus.

🏝️ Benefits

• 100% Remote Working.

• Monday to Friday working schedule.

• Opportunity to collaborate with a diverse array of hospitality and tourism brands.

• A dynamic and supportive team environment.

• Opportunities for career growth within the hospitality marketing sector.

• Exposure to hotels, guest houses, safari lodges, and tourism businesses throughout Africa.