Social Media, Digital Marketing Specialist

This is a fully remote position, open to applicants in Australia.

📋 Description

• Schedule and publish organic content while maintaining a consistent content calendar for Facebook and Instagram.

• Establish, monitor, and enhance Meta campaigns.

• Oversee the technical setup and continuous performance tracking using Ads Manager.

• Conduct A/B testing on ad creatives, copy, and target audiences to assess performance and improve outcomes.

• Assist in crafting engaging captions, hashtags, and visuals through Canva, utilizing existing templates.

• Apply basic video editing skills to produce simple, engaging multimedia content (Reels, Stories, or GIFs) for social media feeds and advertisements.

• Create email marketing campaigns and design high-converting landing pages.

• Write compelling copy for social media posts, emails, and various marketing materials tailored to the finance and automotive industries.

⛳️ Requirements

• A minimum of 3 years of experience in managing social media and developing Meta advertising campaigns from within Ads Manager.

• Direct experience with A/B testing and campaign optimization, with the ability to interpret data for creative decision-making.

• Proficiency in Canva (or similar tools) along with basic video editing and multimedia skills for social-first content.

• Familiarity with email marketing platforms (Brevo, Klaviyo) and landing page creation tools (GoHighLevel, Leadpages, or similar).

• Strong grasp of paid campaign metrics such as CTR, Engagement, Impressions, and Conversion Rate.

• Excellent English communication skills, both written and spoken.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Health and wellness benefits package.