Director, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the strategy, implementation, and performance of our digital ecosystem.

• Manage the complete digital demand engine, which includes the website, SEO, PPC, email marketing, and social media.

• Create and execute a detailed digital marketing strategy that aligns with the growth objectives of SGS North America.

• Guide the advancement of SGS’s digital ecosystem, ensuring a modern, user-friendly, and high-performing web experience.

• Take ownership of the SGS North America website strategy, roadmap, user experience, content architecture, and ongoing enhancements.

• Foster continuous improvements in site performance, conversion pathways, SEO health, and digital accessibility.

• Supervise web governance, content standards, and alignment across business lines.

• Lead the SEO strategy encompassing technical, on-page, and content optimization.

• Collaborate with content teams to ensure the planning and execution of SEO-driven content.

• Oversee paid search and paid media strategy, budget distribution, and performance enhancement.

• Achieve measurable ROI through targeted PPC campaigns, retargeting, and digital advertising initiatives.

• Work with Marketing Operations & Performance for accurate attribution and reporting.

• Direct email marketing strategy, including nurturing programs, segmentation, and personalization.

• Enhance email performance through testing, analytics, and ongoing improvements.

• Manage SGS North America’s social media strategy, content, and channel performance.

• Ensure compliance with global brand standards and regional business objectives.

• Collaborate with business line leaders and regional marketing teams to align digital initiatives with commercial goals.

• Work alongside IT and external partners to create secure, scalable, and optimized digital platforms.

⛳️ Requirements

• Bachelor's degree from an accredited institution in Marketing, Digital Marketing, Communications, Business, or a related field.

• A Master’s degree (MBA or Marketing/Analytics focus) is highly preferred.

• Over 12 years of progressive experience in digital marketing, with significant expertise in website management, SEO, PPC, email marketing, and social media.

• Proven track record of leading digital strategy within a complex B2B environment—experience in industrial, technical, scientific, or multi-industry sectors is particularly beneficial.

• Demonstrated success in partnering with Marketing Operations, Analytics, or Revenue Operations teams.

• Experience managing large-scale digital programs, cross-functional teams, and external agencies.

• Strong knowledge of digital analytics platforms, attribution models, and data-driven optimization.

• Experience working in global or matrixed organizations.

• Proficient in English, with advanced language skills.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Life insurance.

• Employee assistance programs.

• 401(k) with company match (immediate vesting upon enrollment).

• Online training courses.

• Virtual and classroom development experiences.

• Tuition reimbursement program.

• Paid time off.

• Family leave.