Senior Director of Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a team of Digital Marketing Producers and Email Automation specialists to drive efficiency and improvement in budget management and campaign production.

• Supervise the creation and execution of all internal digital marketing initiatives for CIEE programs.

• Facilitate discovery sessions, ascertain client needs, and design marketing automation strategies.

• Provide insights to business units and senior leadership regarding objectives, outcomes, and forecasts for campaign development and budget requests.

• Create and execute sophisticated nurture programs, lead scoring systems, lead lifecycle initiatives, and intricate automation workflows.

• Conduct analytical assessments of multi-channel marketing performance, conversion tracking, and ROI—transforming data into comprehensive reports and actionable recommendations for campaign enhancement.

• Educate and mentor Digital Communications personnel and other Sales & Marketing team members on marketing automation best practices and essential digital marketing platforms (e.g., Marketo, Salesforce).

• Collaborate with the Enrollment Management Operations team for lead data import/export coordination.

• Establish, build, and maintain vendor partnerships for marketing platforms and associated web applications.

• Oversee the development and execution of paid social media marketing strategies for CIEE channels that align with the organization's mission, values, and brand to enhance awareness and engagement within the University community.

• Work in partnership with business units, the social media team, and stakeholders to create social media campaigns that effectively address client needs.

• Assess and evaluate the effectiveness of paid social media efforts using metrics, data tracking, and audience interaction.

• Manage campaign performance analytics and communicate results across teams while providing recommendations for performance improvement.

• Stay updated on emerging trends and social platforms, seeking opportunities to enhance CIEE's digital presence.

• Oversee account access on social media platforms and offer guidance on organizational governance.

⛳️ Requirements

• Bachelor's Degree in marketing, business, or a related discipline.

• MBA is preferred.

• At least ten (10) years of professional experience in digital marketing, social media marketing, and inbound or lead generation campaigns.

• Exceptional project management skills with a keen eye for detail.

• High proficiency with Marketo, Salesforce, Adobe Products, DOMO, PowerBI, and project management applications.

• Strong knowledge of and practical experience with A/B testing, audience segmentation, and analytical evaluations across all digital marketing data to promote ongoing optimization of campaign effectiveness.

• Ability to manage multiple tasks efficiently while meeting tight deadlines.

• Excellent writing and editing capabilities.

🏝️ Benefits

• Paid time off and Parental leave.

• Gym Reimbursement Program.

• Employee Assistance Program.

• Short-term & Long-term Disability.

• 6 floating Fridays (subject to eligibility criteria).

• Discounts on the CIEE Study Abroad Program.

• 403(b) Retirement Plan with employer contribution.

• Comprehensive Insurance Coverage (life, travel, medical, dental, and vision).

• Flexible Spending Accounts/Health Savings Accounts (medical and dependent).

• Optional Benefits (identity theft protection, pet insurance, accident, and critical illness coverage).