Social Media, Content & Creative VA

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the client's presence on Instagram, Facebook, and Pinterest platforms.

• Create and manage content calendars and monthly content strategies.

• Formulate social media strategies, content themes, and core pillars.

• Generate engaging social media copy, including captions, educational, inspirational, promotional, and interactive content.

• Transform existing client content into various formats.

• Organize content around launches, cohorts, lead magnets, books, and promotional offers.

• Schedule and post content while ensuring a regular posting cadence.

• Track comments, engagement metrics, audience feedback, reach, impressions, and overall content performance.

• Conduct research on social media, competitors, and market trends.

• Spot trends, identify content gaps, and discover new content possibilities.

• Design social media graphics, including promotional, quote, testimonial, educational, carousel, campaign, lead-generation, launch, and promotional graphics using Canva.

• Ensure branding consistency across all content.

• Edit short-form videos and produce Instagram Reels and similar content using CapCut or comparable tools.

• Incorporate captions, subtitles, text, branding, and perform basic video adjustments.

• Assist with social media marketing efforts, including book and e-book promotions, online cohort promotions, lead magnets, launches, and campaigns.

• Develop calls-to-action and align promotional content with landing pages, funnels, and email campaigns.

• Offer regular performance reports and suggest modifications for content, posting, and strategy.

• Support Facebook group management, including content creation, discussions, onboarding, and community engagement.

• Take responsibility for assigned tasks, work autonomously, prioritize effectively, meet deadlines, and proactively seek opportunities.

• Uphold the client's authentic, warm, personal brand voice and refine AI-generated content to sound natural.

• Provide weekly updates on completed and scheduled content, upcoming projects, campaigns, performance metrics, obstacles, recommendations, and opportunities.

• Collaborate with the Kajabi, CRM & Digital Marketing VA on landing pages, email marketing, lead magnets, courses, books, offers, messaging, calls-to-action, leads, and campaign timelines.

• Communicate proactively, utilize approved hours effectively, and suggest priorities when projects overlap.

⛳️ Requirements

• Demonstrated experience in social media management.

• Strong knowledge of Instagram and Facebook platforms.

• Experience in content planning.

• Proven ability to create social media content.

• Excellent copywriting and caption-writing abilities.

• Familiarity with social media scheduling tools.

• Understanding of social media algorithms and engagement metrics.

• Knowledge of social media analytics.

• Proficient in Canva.

• Strong organizational skills.

• Exceptional attention to detail.

• Excellent written communication skills.

• Strong execution capabilities.

• Ability to work independently.

• Proactive and accountable approach.

• Creative and resourceful mindset.

• Forward-thinking perspective.

• Capability to identify opportunities and propose ideas.

• Ability to understand and maintain the brand voice.

• Experience with Pinterest preferred.

• Experience with TikTok preferred.

• Experience with LinkedIn preferred.

• Experience in video editing with CapCut or similar tools preferred.

• Experience supporting coaches or consultants preferred.

• Experience with online courses or cohort management preferred.

• Experience in promoting books or digital products preferred.

• Experience in social media marketing preferred.

• Experience with lead-generation campaigns preferred.

• Experience in managing Facebook groups/community preferred.

• Basic understanding of funnels and email marketing preferred.

• Ability to efficiently utilize allocated hours.

• Ability to prioritize tasks according to business objectives.

• Ability to communicate when workload exceeds available hours.

• Must not exceed approved working hours without authorization.

🏝️ Benefits

• Long-term growth potential with the opportunity to increase hours and transition towards a more substantial or full-time commitment.

• Flexible arrangement starting at approximately 10 hours per week.

• Regular touch-base meetings every Monday and Friday.

• Opportunity to become a valued creative partner to the client.