Social Media Ads Manager

This is a fully remote position, open to applicants in Illinois, +5 more states.

📋 Description

• Develop, implement, and oversee paid social media campaigns on platforms such as Meta, TikTok Ads, and Pinterest.

• Craft compelling ad copy and collaborate with the creative team to generate effective ad concepts.

• Ensure proper setup of pixel tracking, conversion events, and attribution methodologies.

• Daily optimization of campaigns focusing on CPA, CTR, and ROAS metrics.

• Execute audience testing, including lookalike audiences, interest-based targeting, and retargeting strategies.

• Conduct creative A/B testing to identify the most effective campaign angles.

• Provide weekly reports on spending efficiency along with actionable recommendations for scaling or reducing efforts.

⛳️ Requirements

• A degree is not mandatory.

• Practical experience in managing paid social media campaigns is essential.

• Strong familiarity with Meta Ads Manager is required.

• Experience with TikTok Ads is highly advantageous.

• Knowledge of pixel configuration, custom conversions, and attribution windows is necessary.

• Data-driven mindset — capable of interpreting dashboards and making swift decisions.

• A creative perspective on effective advertising — the importance of high-quality ad creatives cannot be overstated.

🏝️ Benefits

• Fully remote work environment.

• Direct responsibility for budget management with potential for performance-based rewards.

• Opportunities for advancement into a performance marketing leadership role.

• Access to the complete NoGigiddy earning opportunity network.