Social Content & Growth Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create innovative concepts for memes, static posts, carousels, short-form videos, character-driven content, and ongoing social series.

• Transform ideas into complete, shareable content utilizing existing artwork and resources.

• Craft captions, hooks, headlines, and brief copy in unique character styles.

• Edit short-form videos and design graphics tailored for social media platforms.

• Leverage AI-assisted creative tools to generate polished and purposeful content.

• Adapt comics, animations, games, trailers, and additional assets into social media content.

• Investigate new social formats, platform updates, algorithm behaviors, creators, entertainment brands, fandoms, memes, and cultural movements.

• Identify growth opportunities for other accounts and convert insights into experimental strategies.

• Formulate tactics to engage non-followers through shares, recommendations, collaborations, creators, trends, and organic outreach.

• Discover relevant creators, communities, accounts, and potential partners.

• Manage and update the social content calendar.

• Consistently schedule and publish content across active accounts.

• Organize assets, drafts, approvals, captions, and publishing timetables.

• Collaborate with designers, animators, editors, and other team members.

• Oversee multiple distinct social media accounts.

• Monitor reach, engagement, shares, saves, watch time, profile visits, follower growth, clicks, and related metrics.

• Conduct experiments, assess outcomes, and iterate rapidly.

• Provide actionable insights on performance and subsequent steps.

• Link social performance to digital product sales, game engagement, email acquisition, and app development.

• Establish a consistent publishing schedule and recognizable content styles.

• Enhance non-follower reach and organic discovery.

• Create a feedback loop from research to experimentation.

• Transform social channels into an audience engine that supports the company ecosystem.

⛳️ Requirements

• In-depth understanding of Instagram/Meta and TikTok, especially regarding short-form content and organic discovery.

• Proven ability to personally generate engaging social media content.

• Strong copywriting skills coupled with a good sense of humor.

• Proficiency in memes, internet culture, entertainment, fandoms, creators, and emerging social trends.

• Familiarity with Canva and/or Adobe tools, as well as short-form video editing software.

• Experience with modern AI creative tools is highly preferred.

• Excellent organizational abilities and capacity to manage multiple content streams at once.

• Analytical skills to interpret performance data while maintaining creative judgment.

• Resourceful and adept at independently solving problems.

• Proactive in presenting ideas and opportunities to the team.

• Must be available for collaboration during U.S. Pacific Time business hours.

• Part-time availability of 20 hours per week.

🏝️ Benefits

• Fully remote work-from-home position.

• Part-time schedule of 20 hours per week.

• Compensation based on experience.

• Opportunity to engage with characters, stories, digital products, games, and entertainment projects.