Senior Content, Thought Leadership Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance the CEO's personal LinkedIn profile in alignment with ASC Global's thought leadership initiatives.

• Regularly collaborate with the CEO and internal experts to transform their insights, experiences, and market observations into content suitable for publication.

• Monitor trends in AI infrastructure, data centers, semiconductors, component shortages, end-of-life products, maintenance, repair, and operations (MRO), energy infrastructure, and supply chain disruptions.

• Formulate clear perspectives on industry trends.

• Analyze ASC's internal data to uncover proprietary trends while safeguarding confidential customer information.

• Create industry reports, articles, LinkedIn posts, newsletters, carousel posts, and video concepts.

• Craft engaging headlines and hooks tailored for executive audiences.

• Repurpose significant reports into multi-channel campaigns across LinkedIn, Instagram, the company website, email, and other platforms.

• Monitor follower growth, engagement metrics, website traffic, inbound inquiries, requests for quotes (RFQs), and revenue generated from content.

• Oversee and mentor a Junior Content/Social Media Coordinator.

• Coordinate with freelance video and design professionals.

⛳️ Requirements

• 5-8+ years of B2B content creation, editorial, or thought leadership experience within a technical sector.

• Relevant industry knowledge in semiconductors, electronic components, data centers, AI infrastructure, industrial manufacturing, aviation, or related fields.

• Proficient writing and editing skills that make complex topics accessible and engaging.

• Strong interviewing capabilities and the ability to elicit insights from subject matter experts.

• A research-oriented and inquisitive approach to industry news.

• Experience in ghostwriting or developing an executive’s personal brand.

• A commercial mindset focused on pipeline development and revenue generation.

• Capability to collaborate directly with leadership and manage strategy from inception to completion.

• Ability to provide 2-3 samples of technical B2B content authored, such as reports, articles, or executive LinkedIn posts.

• Preferred: experience in procurement, supply chain, or the independent distribution market.

• Preferred: expertise in producing data-driven reports or conducting market research.

• Preferred: familiarity with LinkedIn analytics, CRM attribution, and email marketing platforms.

🏝️ Benefits

• Significant influence and direct reporting to the CEO.

• Opportunity to establish a function from the ground up with a dedicated team and budget.

• Direct access to valuable market intelligence.

• Competitive compensation reflecting experience and industry expertise.