Social & Community Digital Manager

This is a fully remote position, open to applicants in Nigeria.

📋 Description

• Oversee social media accounts, ensuring a consistent voice, tone, and community interaction across platforms.

• Direct the daily creation, scheduling, monitoring, and management of social content.

• Design and maintain social content calendars that are informed by digital trends, cultural events, and audience insights.

• Generate compelling social content as required, including copy, graphics, short-form videos, and real-time content, utilizing basic video and photo editing skills to create assets.

• Monitor social engagement, audience sentiment, and community feedback to refine content strategy and enhance performance.

• Attend artist events, activations, and live moments to capture content and facilitate real-time engagement.

• Manage influencer and creator seeding from start to finish for releases in West Africa (Nigeria, Ghana), East Africa (Kenya, Tanzania, Uganda), and South Africa—this includes sourcing, vetting, briefing creators, and overseeing deliverables.

• Initiate TikTok dance and sound challenges and user-generated content (UGC) across all African genres, fostering relationships with creators, dancers, skit-makers, DJs, talent managers, and agencies throughout the continent.

• Customize each campaign for the most impactful platforms—YouTube, Boomplay, Audiomack, TikTok, Instagram, and X, as well as Spotify and Apple Music when relevant—using data-light, WhatsApp-friendly activations and localized creative approaches.

• Organize diaspora seeding (UK, US, and beyond), negotiate rates and contracts in local currencies, and manage campaign budgets to achieve targets.

• Assist in planning and executing digital marketing campaigns across social and online platforms.

• Track, measure, and report on performance metrics (social engagement, sound usage, UGC volume, streams across Boomplay/Audiomack/YouTube/Spotify, reach, conversions) and create live dashboards for real-time reporting.

• Utilize ChatGPT and other AI tools to enhance and automate outreach, briefing, and reporting processes.

• Manage requests and organize workflow using Asana.

• Facilitate communication between the Digital team and any external vendors.

• Collaborate cross-functionally with Digital Ads, Socials, Design, A&R, Finance, regional label teams, and artists, providing guidance on social best practices and emerging digital opportunities.

• Perform any additional duties as assigned.

⛳️ Requirements

• Several years of experience in social media, community, and/or influencer/creator campaigns, demonstrating a history of driving viral moments in African markets.

• In-depth, up-to-date knowledge of music scenes, creator ecosystems, digital platforms, and online culture in West, East, and Southern Africa.

• An established network of relationships with creators, influencers, and agencies across these regions.

• Proficiency in the platform landscape (Boomplay, Audiomack, Mdundo, YouTube, TikTok) and understanding of market-specific variations.

• Capability to generate innovative content ideas while keeping abreast of emerging trends, along with hands-on content creation and basic video/photo editing skills.

• Cultural and linguistic fluency and sensitivity across diverse markets.

• Strong negotiation abilities and comfort with managing budgets in multiple currencies.

• Excellent interpersonal and communication skills.

• Understanding the significance of confidentiality and discretion.

• A "no job too small" mentality.

• Capacity to manage multiple projects concurrently and see tasks through to completion.

• Willingness to ask questions and learn as you work.

• Highly detail-oriented.

• Exceptionally organized.

• A team player, open to feedback, with strong communication skills.

• Willingness to travel across markets; must be based in or willing to relocate to a primary hub (Lagos, Accra, Nairobi, or Johannesburg).

🏝️ Benefits

• Competitive Compensation Package, paid in local currency.

• Competitive Benefits Package.

• Medical / health cover.

• Retirement, pension, or provident fund contribution where applicable.

• Life and disability cover.

• Paid Time Off (Public Holidays, Annual Leave, and Sick Leave).

• Travel support for multi-market work.

• Wellness Resources.