SMB Marketing Partnerships Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead the creation and implementation of strategic B2B and affiliate marketing strategies aimed at enhancing deposit growth and bolstering our digital lending ecosystem.

• Broaden Grasshopper’s deposit portfolio by discovering, onboarding, and fostering high-value partnerships and affiliate networks.

• Utilize digital platforms to support the SBA lending digital application process.

• Act as the main relationship manager with our third-party affiliate agency, optimizing overall campaign effectiveness.

• Monitor, analyze, and report on essential performance metrics (KPIs) such as Cost Per Acquisition (CPA) and partner-generated deposit volume.

• Conduct competitive analysis within the digital banking sector.

• Employ web analytics tools to track partner traffic activity and enhance conversion funnels.

• Propel revenue growth by overseeing comprehensive outbound lead generation and nurturing strategies.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• Minimum of 3 years of demonstrated experience in partner marketing, affiliate marketing, or business development, ideally within financial services, fintech, or B2B SaaS.

• Prior experience managing third-party agencies or affiliate networks is preferred.

• Familiarity with SMB banking products, commercial deposits, and digital lending platforms (experience with SBA loan products is a significant advantage).

• Proven history of managing digital campaigns that have directly impacted revenue objectives or sales pipelines, with a thorough understanding of the B2B sales cycle, particularly in financial services/banking.

• Strong capability to collaborate across Marketing and Sales departments, with a track record of aligning lead quality with team revenue goals.

• Solid understanding of channel marketing principles and best practices.

• Proficient in digital marketing platforms and analytics tools such as Google Analytics, SEMrush, Google Ads, LinkedIn Ads Manager, etc.

• Excellent written and verbal communication skills, with the ability to craft compelling content for diverse digital channels.

• Analytical mindset with the ability to extract actionable insights from complex data sets.

• Experience with marketing automation platforms (e.g., HubSpot, Braze) and CRM systems is a plus.

• Outstanding relationship-building and communication skills, with a proven ability to negotiate and influence external partners.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and growth.

• A dynamic and inclusive work environment.