SEO/ASO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a compact team that currently includes a Content Strategist.

• Take ownership of Life360's cohesive organic discovery strategy, encompassing SEO, AEO/GEO, and ASO.

• Direct the content strategy and editorial calendar for the blog, product marketing pages, help content, and comparison pages.

• Develop and sustain the site’s information architecture, URL structure, taxonomy, internal linking, and navigation logic.

• Implement AEO optimization, broaden structured data, enhance AI parsing, and optimize AI discovery signals.

• Track and increase Life360's AI citation share across platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews.

• Oversee the technical SEO health, which includes crawlability, indexation, Core Web Vitals, canonical and redirect logic, hreflang, and structured data integrity.

• Enhance landing pages and FAQ content for improved SERP performance, AI eligibility, conversions, and citations.

• Drive off-page authority strategies, link-building initiatives, editorial placements, and collaborative co-citation campaigns with creators.

• Manage regional SEO localization and synchronized ASO updates for each market.

• Provide weekly, monthly, and quarterly performance reports along with strategic recommendations.

⛳️ Requirements

• 5–8 years of experience in content strategy and SEO.

• Proven track record of measurable organic performance improvements across applications and websites.

• Established experience in AEO, including LLM content parsing, AI citation signals, and strategies for generative search visibility.

• Solid technical SEO knowledge covering crawl health, indexation, Core Web Vitals, structured data, and site architecture.

• Experience in crafting detailed technical briefs and conducting QA on implementations.

• Background in managing editorial calendars, content production processes, content gap analysis, topical authority, and content hierarchy.

• Active utilization of AI tools for content research, brief generation, structured data implementation, and performance evaluation.

• Global SEO experience, including hreflang, locale-specific keyword strategies, and localization of regional content.

• Capability to create performance dashboards, identify anomalies, and translate organic metrics into business outcomes.

• Proficiency in using tools such as Ahrefs, Semrush, Screaming Frog, or similar, along with Google Search Console.

• Experience with ASO platforms like AppTweak or Sensor Tower is a significant advantage.

• Ability to collaborate effectively with Engineering, Product, Marketing, and PR teams.

• Strong communication skills with the confidence to influence prioritization without direct authority over engineering resources.

🏝️ Benefits

• Comprehensive medical, dental, vision, life, and disability insurance plans fully covered for employees.

• Paid parental leave.

• 401(k) plan featuring a company matching program.

• Mental Wellness Program & Employee Assistance Program (EAP) dedicated to mental well-being.

• Generous time off policy: flexible PTO, company-wide holidays throughout the year, in addition to summer and winter shutdowns.

• Opportunities for Learning & Development.

• Provision of equipment, tools, and reimbursement support to ensure a productive remote work environment.

• Complimentary Life360 Platinum Membership and Tile trackers.

• Equity opportunities.