SEO Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute on-page SEO strategies, encompassing title tags, meta descriptions, header organization, image alt attributes, internal linking, and URL enhancement.

• Enhance website pages, blog articles, landing pages, and solution pages to align with target keywords and user search intent.

• Create and manage SEO-centric content, such as pillar pages, competitor comparison pages, and blog posts.

• Perform regular content audits and pinpoint areas for optimization.

• Contribute to AI optimization projects, including structured content, Answer Engine Optimization (AEO), and llms.txt assets.

• Oversee website performance utilizing SEO tools to detect issues and opportunities.

• Identify and rectify basic website problems affecting SEO, such as broken links, missing metadata, image-related issues, and content inconsistencies.

• Monitor keyword rankings, organic traffic, and page effectiveness.

• Report technical concerns to the SEO Strategist or Website Manager as necessary.

• Conduct SEO quality assurance reviews for newly created content.

• Work alongside digital marketing and product marketing teams on competitive content, FAQs, and messaging development.

• Aid in competitor analysis, keyword exploration, content audits, and content optimization initiatives.

• Apply the 5-Phase methodology for customer journey mapping throughout the site.

• Independently manage daily SEO tasks to support strategic objectives and long-term growth initiatives.

⛳️ Requirements

• A minimum of 5 years of experience in SEO strategy and implementation, specifically with large sitemaps.

• Demonstrated knowledge of SEO principles, including keyword research, on-page optimization, internal linking, and understanding search intent.

• Proficiency with SEO tools such as BrightEdge, NPD, Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, or equivalent.

• Experience with content management systems like WordPress, Contentful, or similar platforms.

• Basic understanding of HTML and browser development tools, such as Chrome DevTools.

• Awareness of AI search trends, Answer Engine Optimization (AEO), and best practices for generative AI visibility.

• Knowledge of keyword research techniques, search intent evaluation, and content optimization strategies.

• Strong analytical capabilities and meticulous attention to detail.

• Capacity to handle multiple responsibilities simultaneously.

• Exceptional written and verbal communication skills.

• Ability to collaborate effectively across marketing teams.

🏝️ Benefits

• Flexibility for remote work to promote a healthy life/work balance.

• 10 paid holidays each year.

• Unlimited paid time off (PTO).

• 401K matching plan (25% of employee contributions up to the IRS maximum).

• Health insurance options (PPO and HDHP/HSA plans available) - Cigna.

• Dental insurance coverage.

• Vision insurance plan.

• Life insurance equivalent to 1x the employee's salary.

• Employer-paid short-term disability insurance.

• Employer-paid long-term disability insurance.

• Flexible Spending Plan for medical and dependent expenses.

• A collaborative and supportive workplace culture.

• Opportunities to enhance expertise and influence the future of knowledge work automation.