SEO, GEO Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of Culligan's SEO and GEO strategy, from delivery to measurement, in a comprehensive manner.

• Increase high-quality organic traffic, leads, and revenue for both B2B and consumer offerings.

• Spearhead technical SEO efforts, which include audits, migrations, structured data, crawl and indexation, and Core Web Vitals.

• Cultivate content and topical authority, encompassing keyword/entity strategy and programs for content refreshment.

• Establish authority through digital PR, original data initiatives, and editorial partnerships.

• Enhance Culligan's Generative Engine Optimization capability for AI tools such as AI Overviews, ChatGPT, Copilot, Gemini, Perplexity, and other AI assistants.

• Oversee organic search performance across various areas, including technical SEO, content, digital PR, authority building, and local/multi-location search.

• Manage agencies, freelancers, and cross-functional stakeholders effectively.

• Achieve measurable commercial outcomes from organic search, focusing on traffic quality, leads, revenue, and ROI.

⛳️ Requirements

• A minimum of 5 years of experience in SEO with clear responsibility for strategy and measurable commercial success.

• Proven technical SEO skills, including audits, migrations, structured data, crawl and indexation, and Core Web Vitals.

• Strong background in content and keyword/entity strategy, with experience in establishing topical authority and content refresh programs.

• Experience in building authority through digital PR, original data creation, or editorial partnerships.

• Practical, demonstrable experience in GEO/AI search visibility, or a credible track record of swiftly adapting to significant changes in search.

• Advanced proficiency in GA4, Google Search Console, and at least one enterprise SEO platform, such as Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, or Conductor.

• Experience in managing agencies, freelancers, and cross-functional stakeholders.

• Proven history of generating measurable commercial results from organic search, including traffic quality, leads, revenue, and ROI.

🏝️ Benefits

• 23 days of holiday in addition to bank holidays.

• Availability of a holiday purchase scheme.

• Pension scheme with a salary exchange option.

• Life Assurance coverage.

• Access to the My Culligan benefits discount platform.

• Discounts on Culligan products.

• Employee Assistance Program for support.

• Continuous training and development opportunities.

• Enhanced leave policies for maternity, paternity, and grandparental leave.