Manager, Global SEO, AEO

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct technical SEO audits for SFCC, AEM, and Shopify brand websites.

• Act as the technical SEO expert during website development and platform transitions.

• Assess staging environments, identify pre-launch issues, and verify post-launch technical performance.

• Implement and manage XML sitemaps, robots.txt directives, hreflang tags, and structured data/schema markup.

• Oversee Core Web Vitals monitoring and collaborate with development teams to prioritize and confirm fixes.

• Perform log file analysis to uncover crawl budget inefficiencies.

• Create keyword research frameworks tailored to brands, product categories, and markets.

• Generate optimized content briefs and carry out on-page audits.

• Lead topic clustering and identify content gaps.

• Advise content teams on AEO best practices and AI-answer-optimized formats.

• Manage SEO performance reporting across the entire brand portfolio.

• Develop dashboards utilizing Google Search Console, SEMrush or BrightEdge, Adobe Analytics or GA4, and Looker Studio.

• Conduct competitive gap analysis and monitor SERP features.

• Provide SEO/AEO support to regional and brand teams for campaigns, product launches, and platform projects.

• Contribute to the creation of training materials and best practice guides.

• Assist with broader Digital COE Team initiatives and perform other assigned duties.

• Embody the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, and Integrity & Accountability.

⛳️ Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Computer Science, or a related discipline; equivalent experience will be accepted.

• At least 3 years of SEO experience, preferably with an enterprise brand or agency managing multi-brand or multi-marketing initiatives.

• Demonstrated technical SEO expertise, including crawl management, log file analysis, schema/structured data, hreflang, canonicalization, redirect strategy, and Core Web Vitals.

• Direct experience working on or auditing websites developed on SFCC, AEM, Shopify, or similar enterprise platforms.

• Strong analytical and problem-solving capabilities.

• Proficient in enterprise SEO tools such as SEMrush, Conductor/BrightEdge, Screaming Frog, and Google Search Console.

• Solid understanding of Adobe Analytics or GA4.

• Experience in creating dashboards using Looker Studio or equivalent tools.

• Familiarity with HTML, CSS, and JavaScript as they pertain to SEO.

• Ability to identify and convey technical issues to developers.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Life insurance.

• Vision insurance.

• Disability benefits.

• 401(k).

• Employee Stock Purchase Plan.

• Paid time off, including vacation, holidays, and personal days.

• Tuition reimbursement.

• Well-being programs.

• Discounts on Stanley Black & Decker tools and products.

• Discounts through partner and vendor programs.

• Wellness program.

• Opportunities for career growth and multiple career paths.

• Access to a digital learning portal, Lean Academy, and online university.

• Certificates and specializations from renowned colleges and universities.

• Engagement in volunteerism and sustainable business practices.