SEO Strategist

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Lead the organic search initiatives for all SEO clients across various industries.

• Participate in sales calls alongside Account Executives to assess project scope, propose technical recommendations, and assist in closing deals.

• Develop 90-day, 6-month, and annual growth roadmaps that encompass technical SEO, on-page SEO, content strategies, and link acquisition.

• Simplify complex SEO recommendations into clear explanations suitable for executive audiences.

• Perform technical SEO audits, competitive gap analyses, and keyword opportunity mapping.

• Utilize tools like Screaming Frog, Ahrefs, and SEMrush for conducting technical audits and summarizing prioritized action items.

• Implement on-page SEO modifications directly within CMS platforms, predominantly WordPress.

• Create SEO briefs and content outlines, and review drafts prior to publication.

• Manage and enhance local SEO strategies for clients with physical locations.

• Research backlink opportunities and assist in execution where applicable.

• Take ownership of client performance across technical SEO, on-page optimization, content creation, and authority building.

• Monitor rankings, crawl health, Core Web Vitals, and conversions utilizing Ahrefs, GA4, and Search Console.

• Adapt client strategies in response to Google algorithm changes.

• Provide weekly guidance and quality assurance for SEO specialists, content writers, and link-building resources.

• Align priorities with the Marketing Project Manager.

• Produce monthly and quarterly reports that highlight successes, declines, and actionable next steps.

• Present performance summaries and strategic plans directly to clients.

• Ensure the accuracy of reporting and insights provided by Project Managers or specialists.

⛳️ Requirements

• A minimum of 5 years of practical SEO experience, preferably in an agency environment with multiple active accounts.

• A demonstrated history of achieving measurable organic growth, with evidence supported by first-party data (traffic, leads, rankings).

• Strong proficiency in GA4, Google Search Console, Ahrefs, or SEMrush.

• Direct experience in implementing metadata, schema, redirects, and internal linking across diverse industry websites.

• Confidence in conducting keyword research and aligning SEO strategies with business objectives.

• Capability to formulate and effectively communicate strategic recommendations to clients and Account Executives.

• Proven ability to manage execution teams (specialists, writers, link builders) and oversee the quality of deliverables.

• Strong analytical abilities and a knack for quickly diagnosing ranking or traffic-related issues.

• Excellent communication and teamwork skills in a remote work environment.

• Experience with managing international SEO or multilingual websites.

• Familiarity with best practices in conversion rate optimization (CRO).

• Experience participating in sales calls and positively influencing close rates.

• Knowledge of multifamily, real estate, or high-intent lead generation sectors.

• Comfortable working with developers to resolve indexing issues, implement redirects, or enhance page speed.

• Familiarity with project management tools such as Jira, ClickUp, or Asana.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work schedule and remote working options.

• Opportunities for professional development and advancement.

• Collaborative and supportive team environment.