SEO Manager – Growth & Performance, WordPress Focus

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Take charge of the organic growth strategy for all Otte Polo Group brands.

• Guide and support SEO specialists, content creators, and technical teams.

• Detect performance deficiencies and develop corrective action plans.

• Establish KPIs related to traffic, conversions, and revenue.

• Perform technical SEO assessments focusing on site health, indexing, schema, and performance.

• Analyze and enhance WordPress pages for on-page SEO, structural integrity, and user experience alignment.

• Refine internal linking structure.

• Optimize high-intent service pages to boost conversions.

• Implement structured data and schema markup effectively.

• Manage backlink strategies and authority enhancement.

• Monitor rankings, traffic, conversion rates, and lead quality.

• Recognize underperforming initiatives and adapt swiftly.

• Synchronize SEO efforts with paid media and partnerships.

• Deliver performance reports linked to revenue outcomes.

⛳️ Requirements

• Minimum of 3 years of SEO experience in a growth-oriented setting.

• Demonstrable success in enhancing organic traffic with quantifiable ROI.

• Proficient in WordPress, including page builders, plugins, and technical architecture.

• In-depth knowledge of technical SEO.

• Comprehensive understanding of on-page optimization techniques.

• Profound grasp of keyword intent strategy.

• Extensive familiarity with link-building methods.

• Strong comprehension of conversion optimization alignment.

• Experience in leading or mentoring SEO team members.

• Excellent analytical skills.

• Familiarity with Google Analytics, Google Search Console, Ahrefs, and/or Semrush.

• Data-driven and focused on performance.

• Willingness to challenge ineffective strategies.

• Experience in scaling SEO initiatives from the ground up or revitalizing underperforming channels.

• Awareness of business outcomes that extend beyond rankings.

• Capability to think strategically while executing tactically.

• Investment-focused mindset regarding returns.

🏝️ Benefits

• Complete ownership of the organic growth channel.

• Significant influence on revenue and strategic decision-making.

• Opportunity to shape SEO across various brands.

• Access to premium SEO tools.

• Budget allocated for content, backlinks, and experimentation.

• Ability to propose and rationalize growth investments.

• Fully remote position.

• Collaborate with a dynamic, execution-oriented leadership team.

• LATAM-friendly structure that aligns with U.S. business hours.

• Chance to build and lead a larger SEO/growth team.

• Exposure to multi-brand scaling strategies.

• Potential for advancement to Head of Growth or Growth Director.

• Minimal bureaucracy.

• Rapid decision-making processes.

• Direct communication with executive leadership.

• Emphasis on results rather than micromanagement.

• Direct reporting to the President.