SEO, Google Ads Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create and execute SEO strategies for various websites, brands, locations, and property pages.

• Perform keyword research based on search intent, consumer behavior, and market opportunities.

• Enhance website pages, landing pages, metadata, headings, internal links, and other on-page SEO components.

• Conduct technical SEO assessments focusing on indexing, crawlability, site speed, mobile usability, and structured data.

• Formulate local SEO strategies for Australian destinations and service areas.

• Keep track of keyword rankings, organic traffic, competitor activities, and search trends.

• Create, oversee, and optimize Google Ads campaigns across various brands and target markets.

• Manage keywords, negative keywords, ad groups, bidding strategies, and campaign budgets effectively.

• Develop and test search ad copy and calls-to-action.

• Monitor conversions, cost per acquisition, and return on ad spend; perform A/B testing.

• Manage remarketing and conversion-driven search campaigns as needed.

• Create SEO briefs and work collaboratively with writers, designers, and marketing stakeholders.

• Identify content gaps and suggest improvements for landing pages and conversions.

• Utilize search and website data to pinpoint high-value audiences, destinations, services, and property categories.

• Track website and campaign performance using GA4, Google Search Console, and Google Ads.

• Monitor organic traffic, rankings, conversions, bookings, leads, CPA, and ROAS.

• Prepare SEO and paid search performance reports and maintain dashboards.

• Analyze competitors, search trends, and market opportunities in Australian target markets.

• Propose strategies to enhance search visibility and reinforce the company's digital footprint.

⛳️ Requirements

• A minimum of 3 years of practical experience in SEO and/or SEM/PPC.

• Proven track record in managing Google Ads campaigns from setup through to optimization and reporting.

• Strong proficiency in Google Analytics 4 (GA4) and Google Search Console.

• Demonstrated experience in formulating and executing SEO strategies.

• Profound understanding of on-page, technical, and local SEO.

• Experience in conducting keyword research, competitor analysis, and search intent analysis.

• Proven capability to analyze campaign data and make optimization decisions based on performance metrics.

• Experience managing SEO and paid search across multiple websites, brands, locations, or markets.

• Demonstrated ability to link digital marketing initiatives with measurable business results.

• Preferred: experience in short-term rentals, hospitality, travel, tourism, accommodation, or property management.

• Preferred: experience with Australian businesses or target markets.

• Preferred: experience with direct booking or conversion optimization strategies.

• Working knowledge of HTML and CMS platforms.

• Experience with SEMrush, Ahrefs, Screaming Frog, or similar SEO tools.

• Familiarity with Google Tag Manager and conversion tracking.

• Familiarity with platforms like Airbnb, Booking.com, or Expedia.

• Experience managing local SEO and Google Business Profiles across multiple locations.

🏝️ Benefits

• 100% Remote work

• Independent Contractor Agreement