Senior Paid Advertising Strategist, Client Experience

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Oversee the strategy and execution of performance marketing for key accounts, ensuring alignment with client objectives.

• Perform comprehensive quality assurance to eliminate errors that may impact client revenue.

• Monitor budget pacing accurately and provide recommendations on budget adjustments.

• Evaluate campaign data alongside client-specific metrics to generate actionable insights and suggestions.

• Maintain client testing roadmaps and manage project next steps effectively.

• Utilize advanced proficiency in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and best practices across channels.

• Maintain consistent communication with clients and internal teams.

• Spearhead strategic discussions regarding media purchasing, performance potential, and optimization strategies.

• Act as a strategic leader within both departmental and account teams.

• Complete assessments for new business opportunities related to the paid advertising product when necessary.

• Mentor and assist junior team members through knowledge sharing and team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to enhance workflows, results, and overall efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into daily tasks.

⛳️ Requirements

• 4–5 years of experience in digital marketing.

• A minimum of 3 years spent in an agency environment.

• 3–4 years of hands-on experience with at least two paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other paid advertising networks.

• Knowledge in bid optimization, keyword research, ad copy creation, campaign strategies, and optimization efforts.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within it.

• Ability to derive meaningful insights from marketing data.

• Excellent written and verbal communication skills.

• Strong organizational and project management capabilities.

• Self-driven, reliable, energetic, with a positive outlook and a strong ambition for success.

• Exceptional interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic and the ability to learn quickly and independently.

• Interest in fostering a long-term relationship with a growing organization.

• Solid organizational and time management skills.

🏝️ Benefits

• Equal Opportunity Employer.

• Emphasis on diversity, inclusion, and a variety of employee backgrounds.

• Opportunities for coaching, knowledge sharing, and involvement in team ceremonies for talent development.