Senior Paid Advertising Strategist, Client Experience

This is a fully remote position, open to applicants in Colombia, +1 more state.

📋 Description

• Oversee the strategy and execution of performance marketing for key accounts, ensuring alignment with client objectives.

• Perform comprehensive quality assurance to eliminate errors that could adversely affect client revenue.

• Monitor budget pacing accurately and provide guidance on budget adjustments.

• Evaluate campaign metrics and client-specific data sources to generate insightful analysis and strategic recommendations.

• Maintain client testing schedules and manage project next steps effectively.

• Utilize advanced technical expertise in areas such as attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and best practices specific to channels.

• Foster high-quality communication with clients and internal teams.

• Drive strategic discussions regarding media buying, performance opportunities, and optimization strategies.

• Act as a strategic leader within the department and account teams, shaping direction and decision-making.

• Complete new business evaluations for the paid advertising product as required.

• Mentor and guide junior team members through knowledge-sharing and team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to improve workflows, outputs, and overall business efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into daily tasks.

⛳️ Requirements

• 4–5 years of experience in digital marketing, including at least 3 years in an agency environment.

• 3–4 years of practical experience with a minimum of 2 paid advertising channels.

• Familiarity with platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other paid advertising networks.

• Experience in bid optimization, keyword research, ad copy development, campaign strategy, and optimization.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capable of deriving meaningful insights from marketing data and articulating the narrative beyond the numbers.

• Strong written and verbal communication abilities.

• Excellent organizational and project management skills.

• Self-driven, reliable, energetic, with a positive outlook and a strong desire to excel.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic and ability to learn swiftly and independently.

• Commitment to building a long-term relationship with a growing organization.

• Good organizational and time management skills.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Flexible working arrangements.

• A dynamic and inclusive work environment.