Senior Web Strategy, Experience Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the strategic roadmap for the Zuora website, prioritizing tasks based on business impact and pipeline contribution.

• Act as the primary contact for all company-wide web-related needs.

• Manage the intake, prioritization, and launch processes effectively.

• Address competing priorities at the roadmap level and effectively communicate trade-offs.

• Convert business objectives into briefs and execution plans for Design and Development teams.

• Oversee multiple concurrent projects including campaign pages, redesigns, migrations, and template builds.

• Define and monitor key performance indicators such as conversion rates, engagement levels, form completions, and pipeline contributions.

• Identify friction points in the user journey and opportunities for optimization.

• Conduct A/B testing and optimization initiatives using behavioral data and session analysis.

• Enhance page speed, accessibility, and overall form experience.

• Drive personalization efforts utilizing behavioral and account-level data.

• Establish target audiences, rules, content variants, and success metrics.

• Manage the implementation of technical SEO, covering aspects such as crawlability, indexing, site architecture, internal linking, structured data, redirects, Core Web Vitals, and international configurations.

• Collaborate with SEO and AEO leadership to enhance search and AI answer-engine visibility.

• Ensure accurate tracking, tagging, and metrics across GA4, Amplitude, and Looker Studio.

• Develop and maintain website performance dashboards, offering actionable recommendations.

• Identify and address issues related to unreliable data.

• Guide WordPress development priorities, including technical approach, templates, reusable components, and governance.

• Maintain the platform's scalability, performance, and usability for non-technical teams.

• Set the direction for multi-language support, international SEO, and region-specific experiences.

• Ensure adherence to security, privacy, consent, and compliance standards.

• Collaborate with the Brand and Design teams to shape Zuora’s positioning and visual identity.

• Work in partnership with Campaigns, Design, Development, Analytics, Product Marketing, and Sales teams.

⛳️ Requirements

• 6-8 years of experience in a digital or web-focused role.

• At least 3 years of experience managing a corporate website or digital product, ideally in B2B SaaS.

• Proficient in GA4, Amplitude, Looker Studio, and Demandbase.

• Proven track record of leading a website redesign, platform migration, or similar large-scale project from start to finish.

• Experience in prioritizing tasks for and directing web development teams.

• Ability to transform business objectives into clear technical strategies.

• Demonstrated success in enhancing conversion rates through CRO and A/B testing, with tangible examples of measurable improvements.

• Working knowledge of technical SEO principles, including indexing, crawlability, structured data, and Core Web Vitals, with practical application on live sites.

• Experience designing or conducting personalization initiatives based on behavioral and account data.

• Background in collaborating with senior stakeholders across Marketing, Product, and Sales teams.

• Strong analytical, communication, and prioritization abilities.

• Expertise in WordPress, particularly with templates, components, and publishing workflows, is required.

• Experience with experimentation platforms like Optimizely or Amplitude Experiment.

• Familiarity with AEO/GEO and AI search visibility.

• Experience managing multi-language and multi-region websites.

• Basic knowledge of HTML, CSS, JavaScript, and tag management (GTM).

• Understanding of GDPR, CCPA, and consent management principles.

• Prior experience in a company that offers billing, pricing, or financial software.

🏝️ Benefits

• Competitive salary.

• Opportunities for variable bonuses and performance-based rewards.

• Retirement plans.

• Comprehensive medical, dental, and vision insurance.

• Generous and flexible time-off policy.

• Paid holidays.

• Wellness days.

• Company-wide year-end break.

• Paid parental leave, including fully compensated leave for eligible ZEOs as per local policy.

• Learning and development stipend.

• Opportunities for volunteer work and charitable contributions, including matching donations where applicable.

• Resources and support for mental well-being.