Senior Web Analyst

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Evaluate customer behavior across H&R Block's digital platforms utilizing Adobe Analytics and Customer Journey Analytics (CJA) to identify trends, friction points, and opportunities for enhancing customer experiences.

• Create and sustain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces to monitor engagement, conversion, retention, and overall performance of the customer journey.

• Convert business inquiries and requirements into analyses, measurement strategies, tagging needs, and scalable reporting solutions.

• Conduct behavioral analysis, forecasting, trend analysis, and statistical modeling to deliver actionable insights and recommendations that support business planning and strategy.

• Establish and uphold web analytics measurement requirements, which include events, dimensions, metrics, segments, reporting structures, and alignment with enterprise KPIs.

• Create and manage CJA data views and reporting frameworks that facilitate cross-channel customer journey analysis, ensuring consistency across Adobe Analytics, CJA, and enterprise reporting solutions.

• Collaborate with teams from Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK to aid in implementations, platform upgrades, API integrations, data connectivity, and related initiatives.

• Oversee analytics quality assurance and implementation validation activities, encompassing test plans, test cases, troubleshooting, root-cause analysis, and resolution of data quality or implementation challenges.

• Maintain comprehensive analytics documentation and support enterprise governance alongside data quality standards throughout measurement, reporting, and analytics implementations.

• Work alongside Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders to provide measurement expertise and convey insights to both technical and non-technical audiences.

⛳️ Requirements

• Over 7 years of experience in web analytics, digital analytics, marketing analytics, or related fields.

• Advanced proficiency with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces.

• Strong grasp of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks.

• Experience in gathering business requirements and converting them into reporting, measurement, and analytics solutions.

• Proven experience in leading analytics quality assurance, implementation validation, and data quality initiatives.

• Familiarity with SQL, Excel, and data visualization tools.

• Exceptional communication, presentation, and stakeholder management abilities, with experience collaborating across cross-functional teams and external consulting partners.

• Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP).

• Background with Adobe Web SDK implementations, APIs, and data integrations.

• Experience assisting Adobe Target, experimentation, or personalization initiatives.

• Familiarity with customer journey analysis and cross-channel reporting.

• Understanding of statistical analysis, forecasting methodologies, and predictive modeling.

• Experience working in enterprise-scale analytics environments.

• Background in financial services, retail, customer experience, or digital marketing.

🏝️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• Virtual fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive pay.

• Comprehensive benefits.

• Support for life both in and outside of work.

• Continuous learning.