Senior Web Analyst

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Examine customer behavior across H&R Block's digital platforms utilizing Adobe Analytics and Customer Journey Analytics (CJA).

• Recognize trends, pain points, and opportunities to enhance customer experiences.

• Create and uphold measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces.

• Track engagement, conversion rates, retention, and the performance of the customer journey.

• Convert business inquiries and requirements into analyses, measurement strategies, tagging specifications, and scalable reporting solutions.

• Conduct behavioral analysis, forecasting, trend analysis, and statistical modeling.

• Deliver actionable insights and recommendations to support business planning and strategic initiatives.

• Define and manage web analytics measurement requirements, encompassing events, dimensions, metrics, segments, reporting structures, and alignment with enterprise KPIs.

• Create and sustain CJA data views and reporting structures for comprehensive cross-channel customer journey analysis.

• Collaborate with Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK teams regarding implementations, upgrades, API integrations, and data connectivity.

• Oversee analytics QA and implementation validation, which includes test plans, test cases, troubleshooting, root-cause analysis, and issue resolution.

• Maintain analytics documentation and uphold enterprise governance and data quality standards.

• Work in partnership with Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders.

• Articulate insights to both technical and non-technical audiences.

⛳️ Requirements

• Over 7 years of experience in web analytics, digital analytics, marketing analytics, or related fields.

• Advanced proficiency in Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces.

• Strong grasp of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks.

• Experience in gathering business requirements and translating them into reporting, measurement, and analytics solutions.

• Proven experience in leading analytics QA, implementation validation, and ensuring data quality.

• Practical knowledge of SQL, Excel, and data visualization tools.

• Exceptional communication, presentation, and stakeholder management skills, with a background in collaborating across cross-functional teams and external consulting partners.

• Familiarity with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP).

• Experience with Adobe Web SDK implementations, APIs, and data integrations.

• Background in supporting Adobe Target, experimentation, or personalization initiatives.

• Proficiency in customer journey analysis and cross-channel reporting.

• Understanding of statistical analysis, forecasting methodologies, and predictive modeling.

• Experience within enterprise-scale analytics environments.

• Background in financial services, retail, customer experience, or digital marketing.

🏝️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• Virtual fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive pay.

• Comprehensive benefits.

• Support for life both in and outside of work.

• Continuous learning.