Senior VSL Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Recognize and address risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance based on cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and decide on performance-enhancing adjustments.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Write direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations of messaging for testing purposes.

• Utilize performance data to create hypotheses for creative and messaging strategies.

• Collaborate with video editors and provide guidance on creative direction.

• Leverage AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to direct campaigns towards established performance goals while fostering client retention.

• Excellent direct-response copywriting skills, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Proficient in conversion tracking, pixels, and basic marketing automation tools.

• Strong skills in communication, organization, analysis, and problem-solving.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience working in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates aiming for the upper compensation range must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should illustrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.