Senior Vice President, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Instructure is nearing $1 billion in Annual Recurring Revenue (ARR) and operates at a scale that necessitates marketing to act as a genuine commercial engine.

• Oversee a marketing organization of substantial scale and complexity — encompassing lifecycle marketing across three key business segments, brand and creative, communications, and web and digital — while directly managing marketing strategy and execution for our BizGov segment.

• Develop and implement the enterprise marketing strategy in close collaboration with the President of the Global Commercial Organization, executing that strategy through a skilled, multi-disciplinary team of marketing leaders and their respective teams.

• Establish the approach for how Instructure generates awareness, builds a pipeline, and acquires and retains customers across the Higher Education, K-12, International, and BizGov markets.

• Drive pipeline contribution targets, ensure accountability within your teams, and collaborate with Sales and Customer Success leadership to guarantee that marketing results in conversions.

• Own and enhance the Instructure brand and narrative to ensure the brand acts as a catalyst for commercial success, rather than functioning as a separate initiative.

• Lead international marketing initiatives to ensure that Instructure's marketing presence, pipeline contribution, and brand strength significantly extend across global markets.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS marketing, with significant experience at companies with an ARR of $300 million or more.

• Proven track record in pipeline generation — you have participated in Quarterly Business Reviews (QBRs), understand what pipeline coverage entails, and have been accountable for revenue targets.

• Experience managing multiple marketing functions simultaneously — you have expanded beyond your core discipline and developed leaders, not just teams.

• International marketing experience — you have worked in or led marketing across various geographies.

• A history of brand and positioning work that has driven commercial results, rather than merely improving perception scores.

• Executive presence and communication skills that are effective at both the board level and during a sales kickoff on the same day.

• A mission-driven focus on education and learning is a plus, but not mandatory.

• Kindness, directness, and a good sense of humor. We take our work seriously, but we approach each other with lightheartedness.

🏝️ Benefits

• Competitive compensation, with all full-time employees participating in our ownership program — because everyone should have a vested interest in our success.

• Flexible work culture. Our remote, hybrid, and in-office collaboration spaces differ based on role, team, and location.

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to take a step back and recharge according to departmental needs.

• Comprehensive wellness programs and mental health support.

• Learning and development resources, including professional development tools and tuition reimbursement, to facilitate your growth.

• Access to the technology and tools you need to perform at your best.

• Motivosity employee recognition program.

• A culture grounded in inclusivity, support, and meaningful connections.