Senior Vice President – Global Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance Diversified’s global brand architecture to embody its mission of creating memorable experiences.

• Reinforce brand consistency across all channels, regions, and business segments.

• Act as a brand steward and storyteller, linking marketing results to strategic business objectives.

• Create integrated marketing strategies that bolster enterprise growth, product launches, and market expansion.

• Lead marketing intelligence efforts, competitive insights, and client research to guide business decisions and uncover new opportunities.

• Oversee solutions and portfolio marketing, crafting distinctive positioning, messaging, and value propositions across Diversified’s offerings, transforming them into sales-ready narratives and enablement.

• Position Diversified as a leader in AI-driven environments, clearly articulating the company's agentic-AI vision and proprietary intellectual property to clients, partners, analysts, and the wider market.

• Propel competitive intelligence and market differentiation, providing sales with the insights and content necessary to outperform alternatives and grow within accounts.

• Manage the demand generation process from start to finish, including target market evaluation, propensity-to-buy analysis, and buyer persona development to concentrate investments on the most valuable segments and accounts.

• Design and implement sophisticated, multi-touch Account-Based Marketing (ABM) programs in close collaboration with sales, orchestrating marketing initiatives against designated accounts and pipeline targets.

• Supervise all digital channels, content marketing, and campaign execution to enhance awareness, engagement, and lead conversion.

⛳️ Requirements

• Over 15 years of advancing marketing leadership experience, preferably in technology, professional services, or related sectors.

• Established history of building and scaling global marketing functions across various markets.

• Strong proficiency in brand management, digital strategy, demand generation, and communications.

• Proven experience in developing and executing mature Account-Based Marketing (ABM) programs at scale, from target account selection to orchestrated, multi-channel engagement.

• Extensive demand generation expertise, including market assessment, propensity-to-buy modeling, persona development, and segmentation to prioritize investments.

• Practical experience with a modern marketing technology and analytics stack (marketing automation, CRM, intent and ABM platforms) and its application for proactive digital outreach.

• Demonstrated experience in product, solutions, or portfolio marketing, including positioning, messaging, competitive differentiation, and the go-to-market launch of complex technology or service offerings.

• Experience in positioning emerging or AI-enabled solutions and shaping category narratives, preferably within technology, systems integration, or related fields.

• Proven ability to convert strategy into actionable marketing plans that yield measurable growth.

• Global experience with cross-cultural communication and team leadership is preferred.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development