Senior User Acquisition Manager – R&D

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of the complete acquisition process for R&D webfunnel initiatives.

• Initiate, enhance, and expand paid advertising campaigns with a primary emphasis on META as the central acquisition avenue.

• Develop and refine a systematic testing mechanism across META campaigns, including creatives, target audiences, bids, placements, landing pages, and stages of the funnel.

• Collaborate closely with creative teams to enhance messaging, hooks, and testing priorities for user acquisition.

• Evaluate performance metrics, pinpoint bottlenecks, and make decisive keep/iterate/scale recommendations.

• Oversee budgets and traffic allocation for tests and scaling campaigns.

• Transform data insights into actionable strategies that boost acquisition effectiveness and funnel performance.

• Conduct research on competitors, trends, and market dynamics to generate innovative testing ideas.

• Assist in validating promising new funnel strategies and growth potentials through rapid execution and structured testing.

⛳️ Requirements

• Minimum of 3 years of practical experience in User Acquisition / Performance Marketing.

• Strong hands-on expertise with META Ads, encompassing campaign setup, daily optimizations, testing, scaling, and performance assessments.

• Familiarity with web funnels, subscription services, or other direct-response acquisition frameworks.

• Solid understanding of performance marketing and funnel metrics, including CPA, CPP, ROAS, LTV, payback, CVR, and CTR.

• Ability to create and manage a structured testing process across creatives, target audiences, bids, placements, landing pages, and funnel stages.

• Strong analytical capabilities and confidence in making data-driven decisions.

• Experience collaborating closely with creative teams to enhance ad performance, messaging, and testing focus.

• Structured, proactive, and ownership-oriented work ethic.

• Capability to swiftly adapt in a dynamic R&D environment characterized by continuous testing and shifting priorities.

• Proficiency in English: Upper-Intermediate or higher.

• Preferred qualifications include:

• Experience with additional paid acquisition channels beyond META, such as Google, TikTok, etc.

• Background in landing page/funnel optimization, not solely media buying.

• Experience launching campaigns for new products, regions, or target audiences from the ground up.

• Practical application of AI tools for analysis, reporting, research, or workflow automation.

• Experience in Dating, Social Discovery, LGBTQ+, or other emotionally-driven consumer markets.

🏝️ Benefits

• Participation in the development of Ukrainian products that compete with top global market players.

• The chance to implement your ideas rather than just fitting into a system.

• Creation of meaningful and beneficial products aimed at serving a specific purpose rather than solely generating profits for shareholders.

• Surround yourself with like-minded individuals focused on achieving results.

• Opportunity to engage with the global market and a vast audience.

• Direct communication with Snapchat, Meta, Google, and Apple, gaining access to their best practices.

• Well-defined processes and ample opportunities for growth within the company.

• Transparent performance evaluations based on individual performance metrics.

• Comprehensive benefits package and equitable compensation.